A well-known, award-winning creative agency is expanding its Detroit team after winning significant new automotive business. With a number of exciting new workstreams coming through, they’re looking for a Senior Copywriter / ACD-level Copywriter who can hit the ground running and bring strong automotive experience to the team.This is a
360° creative role for a true all-around copywriter—someone who can move comfortably from big campaign ideas and punchy headlines to digital, video, integrated campaigns and B2B work. You’ll partner closely with an
ACD Art Director and collaborate across multiple workstreams supporting GM.
- Schedule: Freelance, ideally onsite a few days per week
- Start: ASAP
- Duration: Through EOY, with potential to extend or convert to full-time
- Rate: $70/hr
- Client: GM
Responsibilities:
- Develop big, compelling creative ideas across integrated/360° campaigns.
- Write sharp, memorable, eye-catching headlines and campaign copy.
- Bring ideas to life across digital, video, social, and other channels.
- Partner with an ACD Art Director and other creative team members to develop concepts.
- Work across multiple new workstreams and adapt quickly to changing priorities.
- Participate in weekly client meetings and present or contribute to creative discussions.
- Collaborate with account, strategy and production partners to deliver strong creative.
- Apply a strong understanding of the automotive category to every assignment.
- Contribute to B2B work when applicable.
Required Qualifications:
- Senior Copywriter / ACD-level creative experience.
- Automotive experience is a must-have.
- Strong 360° / integrated agency experience.
- Exceptional headline writing and a talent for concise, attention-grabbing copy.
- Experience across digital, video and integrated campaigns.
- Comfortable working across multiple types of assignments and audiences.
- Ability to partner seamlessly with an Art Director and creative leadership.
- B2B experience is a plus, but not required.
- Detroit-area candidate who can ideally participate in weekly onsite client meetings.
- A flexible, collaborative creative who can function as a true “Swiss Army knife” for the team.
If you meet the required qualifications and are interested in this role, please apply today.
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