We are a DTC tie-dye apparel brand known for soft, vibrant, hand-dyed pieces where every shirt has its own unique pattern and personality. The brand has grown from a passion project into a small, independent business with thousands of orders shipped and over 2,000 verified customer reviews averaging 4.6 stars.
Qualifications
- 2+ years in paid social creative strategy for DTC brands
- Strong understanding of Meta ads and direct-response principles
- Comfortable moving quickly without sacrificing strategic thinking
- Strong Creative Direction and Creative Strategy skills to lead concept development and guide visual and messaging execution.
- Experience with Brand Strategy and Writing to craft clear, compelling narratives aligned with brand voice and positioning.
- Solid Research skills to identify audience insights, social trends, competitor approaches, and performance opportunities.
- Apparel, subscription, or e-commerce experience is a plus
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-moving direct-to-consumer setting.
- Excellent communication and collaboration skills for partnering with Head of Growth & Designers.
You’ll own the paid social creative process:
• Research customers, competitors, trends, reviews, and winning ads
• Build customer personas, angles, hooks, concepts, and testing plans
• Write clear briefs and scripts for static, video, and UGC ads
• Lead the production of up to 30 finished ad creatives per week
• Maintain quality, brand consistency, and a reliable production pipeline
This is a remote, part-time contractor role working closely with the Head of Growth.
To apply, submit your portfolio, availability, expected monthly rate, and 2–3 ads you worked on with a short explanation of why they performed.
