About the Role
We’re seeking a highly creative, strategically minded and platform-savvy community manager who lives and breathes culture, content, and fandom to support the day-to-day social activities across multiple social brands within the consumer products category.
In this role, you’ll partner with strategy, account, creators and clients to shape social-first work that people actually want to see, work that earns attention, drives conversation and builds community. The ideal candidate is highly organized and naturally collaborative, with a strong understanding of what captures attention online and proven experience building engaged fan communities for brands.
Key Responsibilities
Community & Publishing (60%)
- Own the end-to-end publishing process across TikTok, Instagram, Threads, Facebook, YouTube and X, ensuring content is optimized for each platform and published accurately and on time.
- Monitor and manage inbound community interactions across comments, mentions, tagged posts and DMs, delivering timely, on-brand engagement while escalating customer care issues as needed.
- Develop and execute proactive community engagement strategies that foster meaningful relationships with creators, fans and cultural communities, identifying opportunities for brands to authentically join conversations beyond their owned channels.
- Manage social publishing and reporting workflows within Sprinklr and Dash, including ongoing scheduling, tagging, and reporting across multiple accounts.
Creative Ideation, Concepting & Trendspotting (20%)
- Partner with strategy, creative and creator teams to transform audience insights, platform behaviors and cultural trends into social-first content ideas and creative opportunities.
- Stay immersed in platform trends, creator communities and cultural conversations to identify timely opportunities for reactive content, brand participation and editorial planning.
- Ensure all creative reflects platform best practices, aligns with channel strategy and is optimized for how people consume content across each social platform.
Intelligence, Reporting & Optimization (20%)
- Translate owned performance data, community feedback and social listening into strategic recommendations that improve future content and channel approaches.
- Maintain reporting dashboards and contribute to weekly, monthly and campaign-level performance recaps, clearly communicating learnings and next steps to internal teams and clients.
- Track platform updates, emerging features and evolving best practices, identifying opportunities to improve content performance and community growth.
- Partner with strategy and creator teams to ensure insights are consistently applied across future content planning and creative decisions.
Qualifications
- 3-5+ years of experience managing brand social and community channels.
- Strong platform fluency across TikTok, Meta, YouTube, Reddit and emerging platforms.
- Experience using publishing and listening platforms such as Sprinklr, Sprout and Dash.
- Strong copywriting skills and a history of engaging in trending conversations on behalf of brands.
- Excellent project management and organization skills.
- Comfortable managing multiple brand tones and projects simultaneously.
- Ability to work independently and collaboratively in a fast-paced environment
