Reporting to the Global Head of Growth, the US Content Manager will be in charge of (non-exhaustive list):
Mission 1 – Top-of-Funnel Content Production (Social Media & Website)
• Own the US content calendar and production for Eve and Atalante US across social media and the website
• Organize shoots end-to-end: storyboarding, patient/clinician coordination, production logistics, post-production and asset distribution
• Turn US-specific patient, physician and event stories into content across social, web, SEO and thought leadership formats
Mission 2 – Owner of the US Medical & Rehabilitation Community
• Build and manage relationships with patients, pilots, ambassadors, influencers, PTs, physicians, patient associations and hospital leadership
• Turn community relationships into a continuous pipeline of content, visibility, advocacy and commercial opportunities
• Support commercial launches and local content production across the US
Mission 3 – US Media & PR Coordination
• Manage incoming US media requests in coordination with the Media Relations Manager
• Coordinate interviews, spokespeople and proactive media opportunities
• Maintain relationships with relevant US journalists and turn media opportunities into content
Mission 4 – US Brand Content & Visibility
• Develop SEO content, customer stories, case studies and thought-leadership content
• Manage sponsored/paid content and brand presence at major industry events (Web Summit, CES)
• Identify OOH and local brand visibility opportunities in untapped markets
Mission 5 – Congresses & Field Content
• Travel approximately once per quarter to priority congresses on behalf of the Product Marketing Manager
• Represent Wandercraft on-site, capture content and interview clinicians, patients and partners
• Manage the collaterals closet in the NYC office
Mission 6 – Local Events & Community Activations
• Identify and attend relevant local healthcare, rehabilitation and patient community events
• Create content around local activations
Mission 7 – Walk-In & Local Community Ownership
• Run weekly social/influencer syncs with the Walk-In and social media consultant
• Organize one local event per quarter in the Wandercraft space
• Support the US referral program: identify partners, create content and track engagement
• Diploma: Bachelor’s degree or equivalent (marketing, communications, political science or related field)
• Required experience: 7+ years of experience in content marketing, social media, communications, brand marketing, community, or field marketing
• Required skills:
Storytelling & content creation - Basic Knowledge
Relationship & community building - Autonnomous Level
Project management & organization - Expert Level
Social media / digital fluency - Trainer Level
Data-driven / ROI analysis - Expert Level
Type of contract: At Will
Benefits:
Starting Date: ASAP
Location: 345 Park Ave S, New York City, NY 10010, USA /Full-time on site.
Wandercraft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
