Company Description The Wilton Group is a growing organization focused on delivering professional services and strategic solutions to a diverse range of clients. The company values innovation, collaboration, and measurable results, with an emphasis on building long-term relationships. Team members are encouraged to bring fresh ideas, data-driven thinking, and a proactive mindset to client work. The Wilton Group offers opportunities to contribute to brand growth and client success while developing in-demand marketing and communication skills.
Role Description This is a part-time, hybrid Social Media Marketing Manager role based in Princeton, NJ, with flexibility for some work from home. The Social Media Marketing Manager will plan, create, and schedule content across key social media platforms, ensuring alignment with brand voice and business goals. Responsibilities include managing day-to-day social media activities, monitoring engagement, responding to audience interactions, and optimizing posts for reach and performance. The role involves developing content strategies and social media campaigns, collaborating with internal stakeholders, analyzing performance metrics, and preparing regular reports with insights and recommendations. The Social Media Marketing Manager will stay current on platform trends and best practices to drive growth, strengthen brand presence, and support broader digital marketing initiatives.
Qualifications
- Strong Social Media Marketing skills, including platform management, campaign execution, and audience engagement.
- Proficiency in Content Strategy, with the ability to plan and structure social content that supports brand and business objectives.
- Experience with Social Media Optimization (SMO) and basic Digital Marketing practices to improve reach, visibility, and conversions.
- Excellent Communication skills, including clear writing, professional messaging, and effective collaboration with team members and stakeholders.
- Familiarity with social media analytics tools and the ability to interpret data and produce actionable insights.
- Strong organizational and time-management skills, with the ability to manage multiple platforms and deadlines in a part-time schedule.
- Prior experience in social media management or digital marketing for brands, agencies, or professional services is preferred.
- Relevant education or training in marketing, communications, business, or a related field is beneficial.
