Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a results-driven Social Media and Performance Marketing Manager to own our presence on TikTok and Instagram and turn that presence into measurable sales. This is a dual-sided role: you will manage paid social campaigns that drive direct ecommerce sales, while also owning our organic content strategy -- planning, directing, and editing content (sourcing on-camera talent as needed, whether that's you, a creator we bring in, or someone in-house).

We are looking for one person who can own both sides. You are as comfortable in Ads Manager optimizing toward ROAS as you are planning a content calendar and directing a shoot. You understand what makes an ad convert, and you know how to translate that into a content strategy that feeds your own paid campaigns.

PLEASE NOTE: The role is primarily remote, with a required minimum of 4 in-person event/content shoots per month across Philadelphia, Bucks County, New Jersey, and New York City, in addition to periodic visits to our Newtown, PA studio.

What You Will Do

Plan, launch, and manage paid social campaigns on Meta (and other platforms as needed) to drive ecommerce sales
Plan and manage a consistent organic content calendar for TikTok and Instagram
Direct and coordinate short-form video content, reels, stories, and graphics that reflect the brand aesthetic -- sourcing or coordinating on-camera talent as needed; appearing on camera yourself is a plus
Grow our organic following and engagement on TikTok and Instagram
Monitor and report on both organic and paid performance metrics regularly, with a focus on ROAS, CPA, CTR, and sales impact
Use AI tools like Claude, ChatGPT, or similar to accelerate content ideation, ad copy, and creative workflows

What Success Looks Like

Paid campaigns generating measurable ecommerce sales with improving efficiency over time
Consistent, on-brand content publishing across TikTok and Instagram
Growing organic engagement and follower count month over month
A steady stream of creative ideas and content that feels fresh and on-trend, informed by what's converting in paid

Required Skills and Qualifications

4+ years of experience managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand, with a track record of driving measurable sales
Hands-on, proven experience running paid campaigns in Meta Ads Manager -- setting up campaigns, reading performance (ROAS, CPA, CTR, spend), and optimizing based on results
Strong eye for aesthetics and a genuine understanding of what performs on TikTok and Instagram
Experience planning and directing short-form video content, reels, stories, and graphics -- hands-on editing experience is a plus
Proficient in CapCut, Adobe Premiere Rush, Canva, or similar editing tools
Experience with Shopify and Meta Ads Manager specifically is a strong plus
Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow
Genuine interest in jewelry, fashion, or lifestyle brands

Ideal Candidate

A freelancer who has managed paid social campaigns end to end for a DTC or ecommerce brand, with sales results to show for it
Equally comfortable running ad campaigns and directing content -- you do not see these as separate jobs
Creative and trend-aware with a passion for the jewelry and fashion space
Organized, reliable, and proactive with timelines and deliverables
Looking for a long-term freelance relationship with room to grow as the brand scales

How to Apply

We review portfolios first. Please include:

Paid social results you can share (ROAS, CPA, CTR, spend) -- this is the most important part of your application
Examples of social media content or campaigns you have personally created, directed, or managed
A link to your portfolio or any social accounts/paid campaigns you have managed

Eternal Jewelry

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Social Media and Performance Marketing Manager (Freelance)