Marketing Lead Generation Campaign Manager (Contract)

KPAI • Contract • United States, US • 4m ago

We seek a highly skilled and experienced Marketing Project Manager to join our team on a contract basis. The ideal candidate will have a proven track record in lead generation, content marketing, funnel management, and SEO, with expertise in LinkedIn, Winmo, proven email prospecting platforms, and Salesforce. Experience with SaaS product launches would be a significant plus.

Responsibilities:

Develop and execute lead-generation strategies to attract and nurture potential customers across multiple platforms, including LinkedIn and email.
Create and manage engaging content across various marketing channels, including email, social media, and blogs.
Utilize MailChimp and other email prospecting platforms to design, execute, and optimize email marketing campaigns.
Manage and optimize marketing funnels to improve conversion rates.
Oversee website SEO management, including keyword research, on-page optimization, and content strategy to improve organic search rankings.
Collaborate with sales and marketing teams to ensure alignment and effective lead handoff processes.
Manage and maintain lead data within Salesforce and Winmo, ensuring data accuracy and integrity.
Analyze and report on key performance metrics, including SEO performance, providing insights and recommendations for improvement.
Coordinate with internal and external stakeholders to ensure timely delivery of marketing projects.
Stay up-to-date with industry trends and best practices in digital marketing and SEO, continuously seeking opportunities for innovation and optimization.
If experienced with SaaS product launches, contribute strategic insights to new product marketing initiatives.

Requirements:

Minimum of 3 years of experience in lead generation, content marketing, funnel management, and SEO
Proven success in developing and executing complex email marketing campaigns using email prospecting platforms
Strong proficiency in Salesforce and Winmo, with the ability to manage lead data and generate reports
Experience with LinkedIn for lead generation and networking
Demonstrated ability in content creation and marketing across various channels
Expertise in website SEO management, including keyword research, on-page optimization, and SEO analytics tools
Excellent project management skills, with the ability to manage multiple campaigns, prioritize tasks, and meet deadlines
Strong analytical and problem-solving skills, with a data-driven approach to decision-making
Exceptional written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams
Creativity and innovation in developing engaging content, lead-generation strategies, and SEO tactics
Ability to work independently and manage multiple projects simultaneously
Experience with SaaS product launches is a plus, including go-to-market strategy development and execution