Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role requires a strong understanding of various digital marketing channels, including SEO, SEM, social media, and performance marketing, to drive traffic and engagement across all platforms.
Duties
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
- Manage SEO and SEM campaigns to improve search engine rankings and increase website visibility.
- Create and optimize advertising campaigns across various platforms, focusing on performance marketing to achieve measurable results.
- Oversee e-commerce initiatives, ensuring a seamless online shopping experience for customers.
- Utilize content management systems to publish engaging content that resonates with target audiences.
- Analyze data using SQL and Google Analytics to track campaign performance and make data-driven decisions.
- Manage social media accounts by creating content calendars, scheduling posts, and engaging with followers to foster community growth.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Skills
- Proficiency in performance marketing techniques and strategies.
- Strong knowledge of SEO best practices and SEM tools.
- Experience in advertising across digital platforms.
- Familiarity with e-commerce platforms and online sales strategies.
- Basic understanding of CSS for website adjustments.
- Expertise in social media management tools and techniques.
- Proficient in using content management systems for website updates and content publishing.
- Competency in SQL for data analysis and reporting purposes.
- Familiarity with Google tools such as Google Analytics, Google Ads, etc.
Join us as we strive to elevate our digital presence through innovative marketing strategies. If you are passionate about digital marketing and eager to make an impact, we encourage you to apply!
Job Types: Full-time, Part-time, Internship
Pay: $58,551.00 - $66,940.00 per year
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 10 hour shift
- 12 hour shift
- 4 hour shift
- 8 hour shift
- Choose your own hours
- Day shift
- Evening shift
- Holidays
- Monday to Friday
- Night shift
- No weekends
- On call
- Weekends as needed
- Weekends only
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Lancaster, PA 17601 (Required)
Ability to Relocate:
- Lancaster, PA 17601: Relocate before starting work (Preferred)
Work Location: In person