TikTok Affiliate Marketing Specialist (Freelance)

Christopher Kimball’s Milk Street

About Us:

Christopher Kimball’s Milk Street is redefining food media. Our unique and trusted brand––spanning television, radio and podcasts, cookbooks, magazines, digital/social media, and more––drives our mission to “Change the Way You Cook” by making global flavors and techniques accessible to American cooks. Our robust e-commerce platform supports this mission, offering all the tools and ingredients for the home cook to bring our recipes and insights to life in their own kitchens.

The Role:

Milk Streetis seeking an experienced, results-driven TikTok Affiliate Marketing Specialist to join our team as a freelance contractor. In this position, you will focus specifically on the brand’s TikTok Affiliate Marketing efforts, including sourcing and managing influencers and creators and their content on-platform, as well as day-to-day management of TikTok shop operations. This role will require extensive collaboration among multiple departments, including (but not limited to): e-commerce, paid marketing, social media, digital operations, and more. This role may also include collaboration with our agency and internal staff on non-TikTok affiliate marketing efforts as needed. A flexible, creative sensibility with excellent written and verbal communication skills as well as data-driven analytics skills are critically important.

Job Responsibilities:

· Develop and manage affiliate marketing programs on TikTok, including analyzing, recruiting, and negotiating with influencers and creators on TikTok to drive affiliate sales.

· Collaborate with Milk Street marketing and e-commerce teams to identify key products to be used in affiliate marketing programs and content.

· Identify creators, influencers, and affiliates that fit the Milk Street brand and our audience (Food & Cooking) and can drive cost-effective sales within CPA & ROAS targets.

· Work with affiliates to coordinate products, creative concepts, and timing, ensuring creative content is on-brand, including communicating and coordinating brand-specific use cases and talking points.

· Create TikTok marketing strategies that employ content creators, influencers, and affiliates and their content; develop, deploy, and scale high-converting campaigns.

· Analyze affiliate campaign performance, provide detailed reports on clicks, conversions, CPA, ROAS, and other KPIs, and optimize for sales and engagement growth.

· Identify high-performing creative and coordinate additional usage (as needed), including the creation and deployment of paid marketing campaigns on TikTok (and potentially other platforms) to scale results.

· Oversee daily operations of our TikTok Shop ensuring smooth functionality, performance, and customer experience.

· Coordinate with e-commerce and digital ops teams on inventory management, delivery, and technical optimization.

· Ensure that TikTok shop is optimized for conversion, implementing updates based on data analysis and customer feedback.

· Ability to collaborate and take on additional (non-TikTok) affiliate marketing duties via ShareASale, as needed.

Job Requirements:

· Minimum 2 years of proven digital and social marketing experience with an emphasis on TikTok and Shopify.

· Minimum 1 year of direct, hands-on experience with TikTok Affiliate management.

· Fluency with TikTok’s platform––front-end and back-end operations and best practices.

· Experience running paid advertising campaigns via TikTok Ads Manager.

· Deep understanding of TikTok and Shopify Analytics and 3rd party social monitoring and attribution tools.

· Strong communication and negotiation skills for managing affiliates and partners.

· Ability to think and act in a strategic, data-driven manner; drive KPI performance (CPA, ROAS, etc.) while maintaining budgetary efficiency.

· Familiarity with non-TikTok affiliate marketing via ShareASale.

· Familiarity with food and cooking social content is a major plus

· Some personal experience with TikTok content creation is also a plus.

*All applications should include rate requirements, as well as a cover letter & resume.*

Job Type: Contract

Pay: $891.00 - $1,036.00 per week

Schedule:

Monday to Friday
On call

Experience:

Digital marketing: 2 years (Required)
TikTok: 1 year (Required)

Work Location: Remote

CHRISTOPHER KIMBALL'S MILK STREET

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TikTok Affiliate Marketing Specialist (Freelance)