Title: Communication & Marketing Manager
Rate: $35.00/hr
Location: Houston, TX (Hybrid)
Schedule: Mon – Fri, 8:00AM – 5:00PM CST
Note: This is a W2 contract position – C2C, 1099, and 3rd party candidates WILL NOT be considered
The Communication & Marketing Manager will define, implement, and oversee marketing or communication strategies at the regional level. They are accountable for driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies. The Communication & Marketing Manager will collaborate closely with product marketing and strategy, sales, and other communications teams to develop and execute integrated communication plans that align with overall business objectives. The Communication & Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. This role will have primary or shared responsibilities, including;
- Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content
- Guide, create, and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences, and drives product adoption
- Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies
- Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication
- Gain and maintain Subsea business knowledge
- Support VoC initiatives and programs
- Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy
- Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization
- Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams
- Guide or direct resources within other teams not under direct management control
Position Qualifications:
- Five or more years of B2B technology marketing and/or communications experience, preferably within the energy sector or other highly-regulated industries
- A minimum of three to five years in marketing or communications or similar roles
- Knowledge of public relations and media relations best practices
- Experience with content management systems and marketing automation platforms
- Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution
- Experience creating marketing campaigns, from developing the vision and messaging platform to overseeing production on time and within budget
- Experience creating integrated content across all marketing channels; digital, social media, paid media, offline, and print
- Strong interpersonal skills to work collaboratively
- Strong influencer skillset across a broad spectrum of stakeholders
- Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns
- Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects
- A minimum of a Bachelor’s Degree in Marketing, Business, or other relevant field; Master’s Degree in relevant field preferred
