As the Social Media Content Specialist for the il Buco Family (il Buco, il Buco Alimentari e Vineria, il Buco al Mare, Bottega il Buco, il Buco Vita), this role is responsible for shaping and executing how the brand shows up across social media platforms, including Instagram, TikTok, and potentially YouTube.
This position plays a key role in translating il Buco’s deeply sensory, in-person experience into compelling digital storytelling. The Social Media Content Specialist will create content that captures the essence of il Buco—rustic dining rooms, hand-crafted food, curated wines, artisanal ingredients, and warm hospitality—and brings it to life in a way that feels authentic, modern, and shareable.
By acting as both storyteller and curator, this role bridges the physical and digital worlds, helping audiences experience the atmosphere, heritage, and craftsmanship of il Buco before they ever step through the door. Through thoughtful content creation and platform-specific storytelling, the Social Media Content Specialist supports brand awareness, community engagement, and customer connection, driving both new and repeat guests to il Buco’s restaurants and retail businesses.
This role is essential in maintaining a cohesive and elevated brand presence across platforms, ensuring il Buco’s traditions and hospitality are expressed consistently while evolving in a way that resonates with today’s digital audience.
The Social Media Content Specialist role is a Part-time freelance role. Must have availability for 3 full days per week, 2 day must be on site. Availability to travel to Amagansett once per month. Please share your portfolio of photos and videos that convey your creative experience.
Content Creation & Publishing
- Conceptualize, film, edit, and publish content that reflects il Buco’s personality and brand ethos across social platforms (Instagram, TikTok, YouTube).
- Translate the sensory experience of il Buco—food, wine, ambiance—into engaging, shareable content and copy
Content Planning & Calendar Management
- Maintain and coordinate the social content calendar.
- Focus on evergreen content tied to ongoing offerings such as the Alimentari market, pasta-making, seasonal menus, and wine features.
- Identify performant content that would be suitable for paid promotion.
Collaboration & Brainstorming
- Lead weekly brainstorming sessions with marketing and operations teams to develop new content concepts.
- Ensure all ideas reflect il Buco’s aesthetic and culinary values.
Trend Monitoring & Brand Engagement
- Monitor social and cultural trends in food, hospitality, and lifestyle.
- Identify opportunities for il Buco to participate in timely, on-brand social conversations.
Filming & Production Coordination
- Coordinate and lead filming logistics for kitchen shoots, markets, bakeries, wine cellars, behind-the-scenes restaurant content, events, product launches, and key campaigns.
Content Management
- Keep the content library organized and up-to-date, including photos, videos, recipe clips, wine features, and market/product showcases.
Performance Analysis & Reporting
- Support monthly social reporting by analyzing performance, deriving insights, and recommending improvements.
Cross-Functional Collaboration
- Work with marketing, creative, restaurant, and retail teams to ensure content aligns with seasonal menus, special events, product launches, and broader business goals.
Preferred Qualifications & Skills:
- Approximately 2+ years of experience in social media and content creation, with familiarity of platform-specific best practices (Instagram, TikTok, etc.) and a portfolio showcasing your work.
- Experience managing and creating content for multiple accounts with distinct voices, audiences, and messaging styles.
- Comfort with video editing and basic graphic design, from quick in app mobile edits to software such as Final Cut Pro, Canva, CapCut, or Adobe.
- Comfortable appearing on camera, including in restaurant or kitchen settings, and open to playful or creative content aligned with the brand’s tone.
- Awareness of social media trends, particularly in food, hospitality, and lifestyle sectors, with a creative approach to translating brand identity into engaging content.
- Strong copywriting and storytelling skills, with good command of English grammar and attention to detail, capable of communicating clearly and consistently on brand.
- Familiarity with productivity tools such as Microsoft Office (Word, Excel, PowerPoint) and Google Suite (Docs, Sheets, Slides, Drive) for content planning, reporting, and collaboration.
- Highly organized, detail-oriented, and comfortable working in a dynamic, fast-paced restaurant, events and retail environment.
- Positive and enthusiastic attitude, with a desire to learn, grow, and develop professionally.
- Excellent communication, organizational, and interpersonal skills.
- Ability to remain calm under pressure and resolve guest or team-related conflicts effectively.
- Willingness to accept guidance in a positive manner and implement direction productively.
- Quick thinking and adaptability in a constantly changing environment.
- Collaborative and team-oriented, able to work effectively with diverse groups including kitchen staff, photographers/videographers, marketing, and operations.
- Ability to travel occasionally to our Amagansett location and select onsite/offsite events where needed
- Ability to work a standard schedule with flexibility to work nights, weekends, and holidays as needed.
Physical Demands
- Ability to work in a restaurant environment, which may involve varying temperatures.
- Ability to stand, walk, and move around for extended periods during shoots, events, or restaurant/market coverage.
- Ability to lift and carry equipment such as cameras, tripods, lighting, and other production gear as needed (typically up to 25–30 lbs).
- Ability to bend, stoop, reach, and move in tight or confined spaces during filming or content setup.
- Manual dexterity to operate cameras, filming equipment, and computer systems.
- Visual and auditory ability to observe and capture high-quality content in dynamic environments.
- Ability to adapt to occasional physical demands associated with content production.
This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
