About DBG Health & Beauty
Join Australia’s largest independent health, wellness, and beauty powerhouse!
Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well-being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands.
Beauty, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.
Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible.
About the Role
MCoBeauty is looking for a hands-on Paid Media Specialist to own both the strategy and execution of our paid media across Meta (Facebook/Instagram) and TikTok. This role will be directly responsible for planning, building, and optimizing campaigns themselves.
This is an initial 6-month Fixed-Term Contract, with an expectation to be in person in our NYC office (hybrid) based in Rockefeller Plaza.
What You'll Do
- Own and drive the paid media strategy across Meta and TikTok, including budget allocation, audience targeting, channel mix, and testing plans.
- Partner with Brand and E-Commerce teams to align campaigns with product launches, promotions, sales priorities, and creative initiatives.
- Build, launch, manage, and optimize paid campaigns directly within Meta Ads Manager and TikTok Ads Manager.
- Monitor performance and budgets daily, making proactive optimizations to improve ROAS, efficiency, and campaign outcomes.
- Coordinate with internal creative teams to develop and refresh high-performing ad assets and creative concepts.
- Maintain accurate tracking, attribution, and reporting, providing clear insights, recommendations, and performance updates to stakeholders.
What We're Looking For
- 5+ years' hands-on paid media experience managing and optimizing campaigns directly within Meta and TikTok advertising platforms.
- Proven experience developing paid media strategies and independently owning campaign performance from planning through execution.
- Strong knowledge of campaign structure, audience development, bidding strategies, budget pacing, creative testing, and performance optimization.
- Experience in e-commerce, DTC, beauty, or consumer goods brands, with a strong understanding of customer acquisition and online sales objectives.
- Data-driven mindset with strong analytical skills and experience managing reporting, attribution, pixels, UTMs, and campaign measurement.
- Excellent stakeholder management and communication skills, with the ability to collaborate across Brand, Creative, and E-Commerce teams while working autonomously.
