About CigarTV
CigarTV is evolving from a traditional cigar media platform into a modern media and lifestyle brand built around cigar culture.
We produce original shows, interviews, documentaries and branded content, while traveling throughout the U.S. and internationally to capture the people, places, brands and experiences that make up the cigar world.
As we enter our next phase of growth, we're expanding beyond traditional cigar content into culture, travel, food, luxury, business, entertainment and lifestyle — with cigars as the thread connecting it all.
We're looking for a Social Content Director to help lead that evolution.
The Role
This is not a traditional social media manager position.
We're looking for someone who understands attention.
Someone who knows why one Reel gets 5,000 views and another gets 5 million. Someone who understands hooks, retention, storytelling, internet culture, trends, personalities and how content needs to feel native to Instagram, YouTube Shorts, TikTok and other social platforms.
You'll work closely with CigarTV leadership and our existing content, production and outreach team to turn our shows, archive, travel, access and everyday experiences into a consistent content engine.
You will help take the overall creative vision and turn it into an organized, executable social strategy.
Responsibilities
- Own and develop CigarTV's social content strategy
- Build and manage the weekly and monthly content calendar
- Identify short-form concepts, hooks, trends, series and recurring formats
- Direct and brief editors on how content should be packaged
- Work alongside our production team to identify content opportunities before, during and after shoots
- Turn travel, dinners, events, factory visits, interviews and behind-the-scenes moments into social content opportunities
- Help maximize CigarTV's existing library of long-form content through short-form repurposing
- Develop strategies for Instagram Reels, Trial Reels, YouTube Shorts and TikTok
- Monitor performance and identify what content should be scaled, repeated, changed or eliminated
- Work with our outreach coordinator to identify creators, personalities, locations and experiences that could create compelling content
- Help establish and maintain CigarTV's evolving visual identity, voice and overall social presence
- Find ways to provide value to featured cigar brands without making CigarTV's social channels feel like constant advertisements
- Stay ahead of social trends, platform changes and emerging content formats
What We're Looking For
- Strong understanding of short-form social content and modern creator culture
- Proven experience growing a brand, creator, media company or social account
- Deep understanding of Instagram Reels, YouTube Shorts and TikTok
- Ability to recognize a strong hook, story or moment
- Strong creative instincts and taste
- Understanding of retention, watch time, shares, comments and other performance metrics
- Ability to analyze content performance and turn data into creative decisions
- Organized enough to manage multiple content streams, editors, shoots and deadlines
- Comfortable working in a fast-moving environment where plans can change quickly
- Strong communication and leadership skills
- Willingness to challenge ideas when the content isn't strong enough
Bonus
- Experience with lifestyle, luxury, hospitality, travel or entertainment brands
- Experience working with creators or personality-led brands
- Familiarity with video production and editing workflows
- Experience with content repurposing tools and AI-assisted content workflows
- Knowledge of or genuine interest in cigar culture
You do not need to come from the cigar industry.
We would rather hire someone who deeply understands modern content and can learn cigars than someone who understands cigars but doesn't understand modern media.
Location & Travel
This position is based in Tampa, Florida and will work closely with our team and studio.
CigarTV travels regularly throughout the United States and internationally for productions, events, factory visits and other content opportunities. Some travel opportunities may be part of this role.
What Success Looks Like
Your job isn't simply to keep our social accounts active.
Your job is to help make CigarTV itself a brand people want to follow.
We want to dramatically increase reach, engagement, audience growth and cultural relevance while building the audience for the next generation of CigarTV.
If you're constantly studying why content works, understand the difference between something that looks good and something people actually want to watch, and want the opportunity to help shape a media brand entering its next chapter, we want to hear from you.
