About CigarTV

CigarTV is evolving from a traditional cigar media platform into a modern media and lifestyle brand built around cigar culture.

We produce original shows, interviews, documentaries and branded content, while traveling throughout the U.S. and internationally to capture the people, places, brands and experiences that make up the cigar world.

As we enter our next phase of growth, we're expanding beyond traditional cigar content into culture, travel, food, luxury, business, entertainment and lifestyle — with cigars as the thread connecting it all.

We're looking for a Social Content Director to help lead that evolution.

The Role

This is not a traditional social media manager position.

We're looking for someone who understands attention.

Someone who knows why one Reel gets 5,000 views and another gets 5 million. Someone who understands hooks, retention, storytelling, internet culture, trends, personalities and how content needs to feel native to Instagram, YouTube Shorts, TikTok and other social platforms.

You'll work closely with CigarTV leadership and our existing content, production and outreach team to turn our shows, archive, travel, access and everyday experiences into a consistent content engine.

You will help take the overall creative vision and turn it into an organized, executable social strategy.

Responsibilities

Own and develop CigarTV's social content strategy
Build and manage the weekly and monthly content calendar
Identify short-form concepts, hooks, trends, series and recurring formats
Direct and brief editors on how content should be packaged
Work alongside our production team to identify content opportunities before, during and after shoots
Turn travel, dinners, events, factory visits, interviews and behind-the-scenes moments into social content opportunities
Help maximize CigarTV's existing library of long-form content through short-form repurposing
Develop strategies for Instagram Reels, Trial Reels, YouTube Shorts and TikTok
Monitor performance and identify what content should be scaled, repeated, changed or eliminated
Work with our outreach coordinator to identify creators, personalities, locations and experiences that could create compelling content
Help establish and maintain CigarTV's evolving visual identity, voice and overall social presence
Find ways to provide value to featured cigar brands without making CigarTV's social channels feel like constant advertisements
Stay ahead of social trends, platform changes and emerging content formats

What We're Looking For

Strong understanding of short-form social content and modern creator culture
Proven experience growing a brand, creator, media company or social account
Deep understanding of Instagram Reels, YouTube Shorts and TikTok
Ability to recognize a strong hook, story or moment
Strong creative instincts and taste
Understanding of retention, watch time, shares, comments and other performance metrics
Ability to analyze content performance and turn data into creative decisions
Organized enough to manage multiple content streams, editors, shoots and deadlines
Comfortable working in a fast-moving environment where plans can change quickly
Strong communication and leadership skills
Willingness to challenge ideas when the content isn't strong enough

Bonus

Experience with lifestyle, luxury, hospitality, travel or entertainment brands
Experience working with creators or personality-led brands
Familiarity with video production and editing workflows
Experience with content repurposing tools and AI-assisted content workflows
Knowledge of or genuine interest in cigar culture

You do not need to come from the cigar industry.

We would rather hire someone who deeply understands modern content and can learn cigars than someone who understands cigars but doesn't understand modern media.

Location & Travel

This position is based in Tampa, Florida and will work closely with our team and studio.

CigarTV travels regularly throughout the United States and internationally for productions, events, factory visits and other content opportunities. Some travel opportunities may be part of this role.

What Success Looks Like

Your job isn't simply to keep our social accounts active.

Your job is to help make CigarTV itself a brand people want to follow.

We want to dramatically increase reach, engagement, audience growth and cultural relevance while building the audience for the next generation of CigarTV.

If you're constantly studying why content works, understand the difference between something that looks good and something people actually want to watch, and want the opportunity to help shape a media brand entering its next chapter, we want to hear from you.

The Celebrity Cigars

New Jobs

Social Content Director