About The Role
The role owns organic and paid social media strategy end-to-end, building brand authority, audience engagement, and community growth across major tech channels.
The team partners closely with content, design, and product marketing to translate technical narratives into compelling social campaigns that drive measurable traffic and brand affinity.
Key Responsibilities
- Develop and execute the global social media strategy across LinkedIn, X, YouTube, and specialized developer platforms
- Produce, edit, and publish engaging multimedia content including short-form video, carousels, and thought leadership posts
- Manage the organic social calendar and coordinate closely with design and content writers to ship timely assets
- Monitor social channels for community engagement, sentiment, and trend-jacking opportunities
- Track social analytics and KPIs using tools like Sprout Social, Google Analytics, and native platform insights to report performance to leadership
- Run experiments on copywriting, visual formats, and posting schedules to optimize reach and follower growth
What We Are Looking For
- 3-6 years of social media or digital marketing experience in a B2B or B2C technology company
- Demonstrated portfolio of successful social campaigns with measurable impact on brand reach and engagement
- Proficiency with social media management platforms such as Sprout Social, Hootsuite, or Buffer
- Strong copywriting and editorial skills tailored specifically for social channels and tech audiences
- Bonus: Experience with basic graphic design and video editing tools like Figma, Canva, or Premiere Pro
