Job Title: Copywriter
Location: Austin, TX / Dallas, TX
Duration: 12-Month Contract
Work Schedule: Monday – Friday
Hybrid Schedule: 4 days/week in office
Position Overview:
We are seeking a Contract B2B Copywriter who creates clear, engaging content that speaks to everyone from decision-makers to employees. This role will work primarily on Workplace Services Financial business (401(k), stock plans, equity awards, etc.) and Advisor Services lines of business, creating animated videos, websites, emails, newsletters, and content for promoting industry events.
Your superpower is translating dry financial topics into simple, human, compelling copy that makes the reader breathe easy and take action.
Creative Responsibilities:
- Solve complex business and marketing problems with simple, engaging, intuitive client experiences.
- Be a multi-channel expert who understands best practices for crafting content across video, print, websites, social media, and other channels.
- Learn, use, and evolve our “Unstuffy” voice. Financial firms are supposed to sound a certain way, right? Wrong! We’re humans talking to humans, so we write like humans.
- Deliver big, strategically based creative ideas grounded in human truths.
- Craft engaging, through-clients’-eyes content that moves people to action.
- Work within Brand guidelines while being clever enough to push them to the limit.
- Solve problems on the fly, whether they’re creative, timing, or process-related.
- Rigorously self-edit with attention to tone, brevity, and clarity—make every single word count.
Business Responsibilities:
- Manage projects independently while knowing when to ask for assistance.
- Juggle different types of projects at once while meeting timelines and deadlines.
- Engage in meetings, collaborate well with others, and offer to lend a hand wherever needed—a team player in every way.
- Display excellent presentation skills, with the ability to win over a room and sell ideas using knowledge about the business, client insights, data, strategy, and reason—all with confidence and excitement.
- Solve marketing partner problems by thinking strategically, implementing past feedback, and applying data and knowledge about the client.
- Actively build strong, productive relationships by collaborating closely with account, strategy, project management, marketing partners, and others.
- Receive, respond to, and implement partner feedback with patience, professionalism, and understanding.
- Ask and answer smart, challenging questions that help your team get closer to reaching your marketing partner’s needs and goals.
- Have 5+ years of experience (but we’re more about skill than tenure). If you have the goods, bring it.
Digital Content & Technology:
- Demonstrate expertise in creating best-in-class digital content.
- Strike a balance between meeting SEO/AEO/AIO requirements and delivering a deeply human experience.
- Use AI tools and systems, discovering and sharing ways to work more efficiently and creatively.
- Demonstrate systems thinking and an understanding of how to creatively maximize CMS capabilities.
Qualifications & Portfolio:
- You also need a portfolio that showcases your past work. Craft and creativity are a must. We need to see that you can write B2B content and that there’s thinking behind the words because you’re charged with elevating the creative quality of everything you touch.
- Ideally, you have five+ years of professional B2B copywriting experience, preferably within financial services or corporate workplace solutions. Familiarity with AEO/SEO best practices, content management systems (CMS), and the B2B sales funnel are big pluses.
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
