THE ROLE
We’re looking for a Freelance Associate Creative Director (Copy) who lives at the intersection of culture, storytelling, social, and creative innovation.
This role is for someone who understands how modern brands earn attention, not just through campaigns, but through content, community, creators, conversation, and cultural relevance. You’ll help shape breakthrough creative across social platforms, lead integrated campaigns, guide creative teams, and push brands to show up in ways that actually matter online.
You’re equal parts creative thinker, strategist, storyteller, copywriter, and builder. You know how to develop ideas that travel across TikTok, Instagram, YouTube, emerging platforms, and real-world culture, while balancing brand storytelling with performance and engagement.
The ideal candidate has exceptional creative instincts, a sharp writing voice, excellent taste, a deep understanding of internet culture, and experience leading social-first campaigns from concept through execution. This is a freelance opportunity for someone who can jump into fast-moving workstreams, collaborate seamlessly with cross-functional teams, and deliver standout creative from day one.
RESPONSIBILITIES
- Lead and shape social-first always-on brand channels, including paid workstreams.
- Develop breakthrough ideas that drive cultural relevance, engagement, earned media, and audience growth.
- Partner closely with strategy, production, design, creator/influencer, and account teams to deliver integrated campaigns.
- Provide creative oversight across content strategy, copy, video, and platform execution.
- Guide brands on how to show up authentically across TikTok, Instagram, YouTube, creator partnerships, and emerging platforms.
- Pitch campaign ideas and creative opportunities to existing and prospective clients.
- Mentor and inspire junior creatives while helping elevate the overall creative standard of the agency.
- Stay ahead of platform trends, creator behavior, internet culture, and evolving content formats.
- Contribute to agency growth through thought leadership, internal creative development, and marketing initiatives.
QUALIFICATIONS
- 8–10 years of experience in creative, social, and/or creative production within agencies and/or in-house creative teams.
- Must have a copywriting background with proven experience leading concept development and crafting campaign narratives across social-first work.
- Comedy writing or comedy experience in social is a significant plus, with the ability to develop culturally relevant, witty, and conversation-driving creative.
- Based in the New York City area.
- Proven experience developing and leading social-first campaigns for modern brands.
- High taste level and strong understanding of modern brand aesthetics and internet culture.
- Strong conceptual thinking, copywriting, production knowledge, and storytelling abilities.
- Deep understanding of today's social and creator ecosystem across TikTok, Instagram, YouTube, Shorts, Reels, and emerging platforms.
- Deep understanding of how a brand TikTok account runs in an organic and paid content lifecycle, including knowledge of today's social and creator systems.
- Experience leading projects from creative concepts through production and launch.
- Strong client communication skills with the ability to present ideas and problem-solve in real time.
- Leverage AI-native creative workflows and emerging creative technologies to accelerate ideation, content development, trend analysis, production efficiency, and rapid creative iteration.
- Ability to lead teams while remaining hands-on in the work when needed.
- Organized, collaborative, proactive, and adaptable in a fast-moving environment.
- Positive energy, curiosity, and a genuine love for creativity and culture.
We look forward to hearing from you! 🎵💃
