Company Description Kaizen Food Company is a rapidly growing food brand transforming the pantry aisle with high-protein, lower-carb alternatives to everyday favorites. By combining breakthrough nutrition with exceptional taste and quality ingredients, Kaizen is helping consumers enjoy the foods they love while supporting healthier lifestyles.
Role Description The Social Media & Affiliate Manager is a full-time, on-site role based in the Miami area. As Kaizen continues to grow, we're looking for a highly creative, entrepreneurial marketer to own the intersection of content, creators, community, and affiliate growth.
Working directly with Arash Hashemi, Co-Founder of Kaizen Food Company and the creator behind @shredhappens, this person will help develop compelling, engaging, scroll-stopping content that showcases Kaizen to millions of consumers each month. This role will be deeply involved in content ideation, filming, editing, publishing, and performance analysis, helping translate the voice and trust of @shredhappens into meaningful growth for Kaizen while also developing Kaizen's own distinct brand identity.
Beyond content, this role will lead Kaizen's creator and affiliate ecosystem from end to end. That includes identifying and recruiting influencers and affiliate partners, building and scaling affiliate programs, developing creator campaigns, managing relationships, coordinating product seeding and promotions, tracking performance, and continuously optimizing the program to drive awareness, customer acquisition, and revenue.
Day-to-day responsibilities include planning and executing social media campaigns, creating and scheduling content across platforms, meaningfully engaging with our community online, monitoring analytics to refine strategy, staying ahead of emerging social trends, and collaborating closely with marketing, creative, and product teams to ensure a consistent and compelling brand experience across every customer touchpoint.
Qualifications
- Ability to think like both a creator and an operator, combining creativity with execution to build content, systems, partnerships, and programs that drive measurable business results.
- Strong work ethic, hunger to succeed, and an appetite for growth. Excited by the opportunity to take on meaningful responsibility, make an impact, and grow alongside a rapidly scaling consumer brand.
- Enthusiastic about partnering closely with Arash Hashemi, Co-Founder of Kaizen Food Company and creator of @shredhappens, to create compelling, authentic, and scroll stopping content that inspires millions of consumers while helping grow the Kaizen brand.
- Entrepreneurial mindset with a strong sense of ownership and the ability to identify opportunities, solve problems, and execute with minimal direction.
- Proven experience creating high performing content across Instagram, TikTok, YouTube, and other emerging social platforms, with a strong understanding of what captures attention and drives engagement.
- Experience building, managing, and scaling influencer, creator, or affiliate programs, including recruiting partners, developing relationships, negotiating collaborations, launching campaigns, and measuring performance.
- Strong creative instincts combined with strategic thinking and a clear understanding of how content drives brand awareness, community engagement, customer acquisition, and revenue growth.
- Exceptional organizational and project management skills, with the ability to manage multiple campaigns, partnerships, deadlines, and priorities while maintaining close attention to detail.
- Analytical mindset with experience using social media, creator, and affiliate performance metrics to generate insights, optimize campaigns, and continuously improve results.
- Adaptable, resourceful, and energized by working in a fast paced, entrepreneurial environment where priorities evolve quickly and every day presents new opportunities.
- Passion for food, nutrition, health, wellness, and our customers, with genuine enthusiasm for Kaizen's mission and products.
