Responsibilities:
● Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives
● Contribute to the day-to-day operations of Food Network’s YouTube channel, including video ingestion, optimization and organization, while balancing content priorities and optimizing videos and thumbnails
● Create engaging social content for TikTok based on platform trends
● Schedule social media posts efficiently and with strong attention to detail
● Craft attention-grabbing copy that delivers an exciting and valuable content experience for our followers across multiple platforms
● Identify eye-catching videos from influencer and fan accounts to repost on owned platforms
● Monitor, respond to and moderate social media conversations
● Share community feedback and flag potential issues or opportunities
● Review video series and one-off content with an eye toward social performance
● Capture live or native footage as needed
● Monitor emerging social trends, creators and platform features to identify new opportunities for Food related content
Requirements:
● Bachelor’s degree
● Professional social media experience
● Active and engaged participant in social media with in-depth knowledge of platforms, best practices, user dynamics and current trends
● Highly organized, detail-oriented and able to manage and execute multiple ongoing projects
● Exceptional attention to detail and a habit of checking work for accuracy—once, twice and three times
● Creative individual with a passion for social media, food and entertainment
● Strong verbal, writing and presentation skills to communicate effectively and on-brand with consumers
● Fast, proactive work ethic with the ability to work ahead
● Go-getter with an eye on analytics and growth
● Savvy social media user and trend-spotter
● Solid understanding of digital content, communication and marketing principles
● Highly creative, strategic thinker with the ability to develop fresh, executable ideas that support
Food category initiatives
● Solution-oriented problem solver
● Photo and video editing experience with basic design capabilities for social media (knowledge of Adobe Photoshop and Premiere is a plus)
● Familiarity with web and social media analytics tools (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)
● Flexibility for occasional night and weekend work
● Must have the legal right to work in the United States
Location: NYC — Park Avenue South Office
