Responsibilities:

● Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives

● Contribute to the day-to-day operations of Food Network’s YouTube channel, including video ingestion, optimization and organization, while balancing content priorities and optimizing videos and thumbnails

● Create engaging social content for TikTok based on platform trends

● Schedule social media posts efficiently and with strong attention to detail

● Craft attention-grabbing copy that delivers an exciting and valuable content experience for our followers across multiple platforms

● Identify eye-catching videos from influencer and fan accounts to repost on owned platforms

● Monitor, respond to and moderate social media conversations

● Share community feedback and flag potential issues or opportunities

● Review video series and one-off content with an eye toward social performance

● Capture live or native footage as needed

● Monitor emerging social trends, creators and platform features to identify new opportunities for Food related content

Requirements:

● Bachelor’s degree

● Professional social media experience

● Active and engaged participant in social media with in-depth knowledge of platforms, best practices, user dynamics and current trends

● Highly organized, detail-oriented and able to manage and execute multiple ongoing projects

● Exceptional attention to detail and a habit of checking work for accuracy—once, twice and three times

● Creative individual with a passion for social media, food and entertainment

● Strong verbal, writing and presentation skills to communicate effectively and on-brand with consumers

● Fast, proactive work ethic with the ability to work ahead

● Go-getter with an eye on analytics and growth

● Savvy social media user and trend-spotter

● Solid understanding of digital content, communication and marketing principles

● Highly creative, strategic thinker with the ability to develop fresh, executable ideas that support

Food category initiatives

● Solution-oriented problem solver

● Photo and video editing experience with basic design capabilities for social media (knowledge of Adobe Photoshop and Premiere is a plus)

● Familiarity with web and social media analytics tools (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)

● Flexibility for occasional night and weekend work

● Must have the legal right to work in the United States

Location: NYC — Park Avenue South Office

Vertisystem (A MOURI Tech Company)

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Social Media Coordinator