Zero Gravity Marketing (ZGM) is a performance-driven digital marketing agency helping brands grow through strategy, creativity, and data.
We partner with ecommerce, DTC, home, lifestyle, and B2B brands to build full-funnel marketing systems that drive measurable growth. Our teams move quickly, collaborate closely, and prioritize ideas that create real business impact.
We’re looking for a Growth Creative Strategist to help strengthen and scale how we approach paid social creative across client accounts.
This role sits at the intersection of paid social, creative strategy, and performance marketing.
We’re looking for someone who understands how paid social creative actually drives results. Someone who can develop strong concepts, identify performance patterns, contribute to structured testing approaches, and help bring more consistency to creative iteration across accounts.
The ideal candidate has strong DTC/ecommerce paid social experience, thinks strategically about testing and optimization, and enjoys improving how creative teams and paid media teams work together. The candidate should be comfortable contributing to testing processes, documenting learnings, and helping evolve repeatable creative workflows over time.
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Develop paid social creative concepts, hooks, messaging angles, and campaign ideas for DTC/ecommerce brands
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Partner closely with Paid Media teams to identify testing opportunities and performance gaps
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Contribute to structured creative testing plans, including hypotheses, variations, and iteration ideas
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Analyze creative performance and identify trends that inform future testing
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Help improve creative testing consistency and learning loops across accounts
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Brief designers, editors, and creators on performance-focused creative concepts
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Review creative assets and provide strategic feedback based on campaign goals and platform best practices
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Collaborate with Paid Media, Creative, Social, and Account teams throughout campaign development
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Maintain a steady pipeline of fresh creative ideas and iterations across multiple brands
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Translate campaign data into actionable creative recommendations
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Evaluate metrics including CTR, CPA, ROAS, conversion rate, engagement trends, and creative fatigue indicators
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Identify opportunities to scale winning concepts or iterate on underperforming creative
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Support the development of lightweight processes and documentation that improve creative operations over time
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Stay current on platform trends, UGC styles, creative formats, and paid social best practices
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Understand how creative needs shift across funnel stages and audience types
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Explore emerging tools and AI workflows that improve creative ideation and efficiency
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3–6+ years of experience in paid social creative strategy, performance marketing, or DTC growth marketing
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Strong DTC/ecommerce experience is required
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Experience collaborating closely with Paid Media teams on testing and optimization
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Understanding of paid social creative testing and iteration workflows
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Strong grasp of direct-response creative principles, hooks, messaging, and conversion-focused storytelling
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Ability to identify trends and patterns in performance data
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Comfortable organizing ideas, documenting learnings, and improving workflows over time
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Agency experience strongly preferred
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Strong communication and collaboration skills
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Creative testing becomes more structured and consistent across accounts
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Paid Media and Creative teams collaborate more effectively
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Winning creative concepts are identified and iterated on more efficiently
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Creative learnings are better documented and shared across teams
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Clients see stronger creative performance and more scalable testing approaches
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The team gains stronger visibility into what creative strategies are driving results
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Think in testing ideas, patterns, and iteration — not just individual ads
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Enjoy balancing creative instincts with performance data
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Like improving processes and bringing structure to fast-moving environments
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Are proactive, collaborative, and solutions-oriented
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Can adapt across brands, audiences, and industries
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Enjoy working in a fast-paced agency environment
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Type: Contractor
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Location: Remote
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Hours: Flexible based on project/account needs
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Industry Focus: DTC / Ecommerce
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Agency experience strongly preferred
