Role Overview

We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings. Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder.

This is a 1099 contractor role.

Core Responsibilities

Paid Search Optimization

Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads
Continuously refine keyword lists including match types, negatives, and search term harvesting
Optimize Quality Scores, ad rank, and landing page relevance
Run structured A/B tests on ad copy variations (briefs provided by creative team)
Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis
Manage audience targeting, remarketing lists, and bid adjustments

SEO

Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data
Build and maintain keyword maps aligned to site architecture
Brief the content team on SEO priorities and optimize existing pages for search intent
Manage a link acquisition pipeline and monitor domain authority
Track organic rankings, traffic trends, and index coverage in Google Search Console
Cross-reference paid search data to identify organic content gaps and opportunities

Requirements

3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement
Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration
Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising
Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog
Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus
Able to translate data into clear, actionable insights for non-technical stakeholders
Experience managing monthly ad budgets of $20,000 or more

Nice to Have

Experience with Reddit Ads, particularly conversion campaign setup and audience targeting
Ability to write or edit ad copy and brief creative assets independently
Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support
Familiarity with CRO tools such as Unbounce or VWO for landing page testing

Compensation: $50/hour

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