About VantageScore

At VantageScore, we drive impact for good on a massive scale impacting tens of millions of people across the United States. Our mission is to be the leading credit modeling company delivering the most predictive, most innovative and most inclusive tri-bureau models and attributes in the US market. Our innovation is increasing access for millions more Americans to financial products and homeownership. Our models are among, if not the most, inclusive in the United States and power billions of credits scores a year.

We are fueled by a growing, exceptionally talented team and are actively seeking individuals who can join us in driving us toward our ambitious goals. At VantageScore, you'll have the unique opportunity to work within a fast-paced, independent start-up culture while enjoying the financial stability that comes from being backed by the three leading US credit bureaus.

VantageScore® consumer credit scoring models combine the need for both financial inclusion and dependable predictiveness across all scoring ranges. An industry thought leader and technology innovation leader, the company’s most recent models score approximately 94 percent of all adults 18 and older – including 33 million more people than conventional models – without sacrificing safety and soundness. As a result, lenders using VantageScore can extend credit to those who have been historically marginalized, including minority and lower-to-middle-income Americans. VantageScore credit scores are used by over 3,000 banks, fin-techs and other companies use VantageScore credit scores every day to assess consumer creditworthiness.

Last year, over 19 billion VantageScore credit scores were used representing a 30% yearly increase. Most top 10 US banks, large credit unions and leading fin-techs use VantageScore credit scores in one or more lines of business including credit cards, auto loans, personal loans and more. Starting in 2024 the FHFA has required VantageScore credit scores to be used for all mortgages sold to, or guaranteed by, Fannie Mae and Freddie Mac. Get started using VantageScore credit scores today - we are the leader in predictive power and financial inclusion.

The Role

We are seeking a highly skilled Product Marketing ExpertManager to assist us with developing a Go-To-Market Playbookn for a new financial product launch. The ideal candidate will be responsible for crafting and implementing strategic initiatives to effectively market and sell our financial products to both internal teams and external partners. You will play a critical role in developing a comprehensive playbook with GTM processes to drive adoption and ensure the success of our product in the marketplace.

**Please note this is a Contract assignment, with a completion timeline of 6-8 weeks.

The Assignment

Develop a comprehensive Playbook:

- Create a foundational playbook to educate and empower internal and partner teams on marketing and selling our new financial product

- Ensure the playbook is equipped with up-to-date information, value propositions, and tailored messaging for diverse market segments

Design a robust GTM process:

- Develop a data-driven GTM process that scales the adoption of our financial product

- Lay the groundwork for supporting future product launches and updates through an efficient and scalable GTM approach

Craft a dynamic GTM Playbook:

- Create a GTM playbook that provides companies with valuable resources, including market positioning and,competitive differentiation, and buyer persona insights

- Develop tailored messaging and sales enablement tools to optimize adoption and utilization of our financial product

Implement strategies for success:

- Utilize market positioning and competitive differentiation strategies to ensure our products stand out in the marketplace

- Develop buyer personas and journey mapping to understand and cater to the needs of diverse customer segments

- Implement sales enablement tools and resources to empower sales teams and drive revenue growth

- Optimize adoption and usage of financial products through targeted strategies and initiatives

Define precise KPIs:

- Establish key performance indicators (KPIs) to measure the success of marketing and GTM programs

- Analyze and refine strategies based on KPI insights to enhance the overall GTM approachhelp external partners measure success and optimize strategies

Requirements

- MBA degree in Marketing, Business Administration, or related field

- Proven experience in product marketing, GTM strategy development, and playbook creation

- Strong analytical skills with the ability to interpret data and draw actionable insights

- Excellent communication and presentation skills

- Ability to collaborate cross-functionally and lead initiatives in a fast-paced environment

- Experience in the banking and/or financial data industriesfinancial industry is required

This is an excellent opportunity to play a pivotal role in shaping the success of our financial products in the marketplace. If you are innovative, forward-thinking, and have a passion for financial inclusion, we encourage you to apply!

VantageScore®

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