We’re looking for a Growth Creative Strategist to help strengthen and scale how we approach paid social creative across client accounts.

Description

About Zero Gravity Marketing

Zero Gravity Marketing (ZGM) is a performance-driven digital marketing agency helping brands grow through strategy, creativity, and data.

We partner with ecommerce, DTC, home, lifestyle, and B2B brands to build full-funnel marketing systems that drive measurable growth. Our teams move quickly, collaborate closely, and prioritize ideas that create real business impact.

We’re looking for a Growth Creative Strategist to help strengthen and scale how we approach paid social creative across client accounts.

About the Role

This role sits at the intersection of paid social, creative strategy, and performance marketing.

We’re looking for someone who understands how paid social creative actually drives results. Someone who can develop strong concepts, identify performance patterns, contribute to structured testing approaches, and help bring more consistency to creative iteration across accounts.

The ideal candidate has strong DTC/ecommerce paid social experience, thinks strategically about testing and optimization, and enjoys improving how creative teams and paid media teams work together. The candidate should be comfortable contributing to testing processes, documenting learnings, and helping evolve repeatable creative workflows over time.

What You’ll Do

Creative Strategy & Testing

Develop paid social creative concepts, hooks, messaging angles, and campaign ideas for DTC/ecommerce brands
Partner closely with Paid Media teams to identify testing opportunities and performance gaps
Contribute to structured creative testing plans, including hypotheses, variations, and iteration ideas
Analyze creative performance and identify trends that inform future testing
Help improve creative testing consistency and learning loops across accounts

Creative Direction & Collaboration

Brief designers, editors, and creators on performance-focused creative concepts
Review creative assets and provide strategic feedback based on campaign goals and platform best practices
Collaborate with Paid Media, Creative, Social, and Account teams throughout campaign development
Maintain a steady pipeline of fresh creative ideas and iterations across multiple brands

Performance Insights & Optimization

Translate campaign data into actionable creative recommendations
Evaluate metrics including CTR, CPA, ROAS, conversion rate, engagement trends, and creative fatigue indicators
Identify opportunities to scale winning concepts or iterate on underperforming creative
Support the development of lightweight processes and documentation that improve creative operations over time

Trend & Platform Awareness

Stay current on platform trends, UGC styles, creative formats, and paid social best practices
Understand how creative needs shift across funnel stages and audience types
Explore emerging tools and AI workflows that improve creative ideation and efficiency

What We’re Looking For

3–6+ years of experience in paid social creative strategy, performance marketing, or DTC growth marketing
Strong DTC/ecommerce experience is required
Experience collaborating closely with Paid Media teams on testing and optimization
Understanding of paid social creative testing and iteration workflows
Strong grasp of direct-response creative principles, hooks, messaging, and conversion-focused storytelling
Ability to identify trends and patterns in performance data
Comfortable organizing ideas, documenting learnings, and improving workflows over time
Agency experience strongly preferred
Strong communication and collaboration skills

What Success Looks Like

Creative testing becomes more structured and consistent across accounts
Paid Media and Creative teams collaborate more effectively
Winning creative concepts are identified and iterated on more efficiently
Creative learnings are better documented and shared across teams
Clients see stronger creative performance and more scalable testing approaches
The team gains stronger visibility into what creative strategies are driving results

You’ll Thrive in This Role If You:

Think in testing ideas, patterns, and iteration — not just individual ads
Enjoy balancing creative instincts with performance data
Like improving processes and bringing structure to fast-moving environments
Are proactive, collaborative, and solutions-oriented
Can adapt across brands, audiences, and industries
Enjoy working in a fast-paced agency environment

Engagement Details

Type: Contractor
Location: Remote
Hours: Flexible based on project/account needs
Industry Focus: DTC / Ecommerce
Agency experience strongly preferred

Zero Gravity Marketing

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