Job Title: Digital Marketing Specialist
Location: San Diego California
Job Duration: 6 months with possibility of extension
Pay Rate: $50/hr on w2
Job Description:
The Digital Marketing Manager, Third Party contractor is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house subject matter expert for lead generation and content distribution, informing the strategy for third-party media and syndication campaigns.
- Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel.
- Improve lead quality from third-party sources by continuously optimizing partner mix, targeting, filters, and content alignment, resulting in higher opportunity creation and win rates from these programs.
- Ensure third-party leads are delivered accurately, on time, and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking, tagging, and lead routing framework with Web, Marketing Ops, and Analytics.
- 5+ years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale, with direct ownership of database growth and/or pipeline targets.
- Proven experience using lead orchestration platforms such as Integrate, Demandbase, or similar to manage complex lead delivery, QA, and routing workflows.
- Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations, forecasts, and quarterly investment plans.
- Experience building and managing vendor and agency relationships, including evaluating performance, negotiating improvements, and making scale vs. sunset decisions.
- Hands-on collaboration with Web, Marketing Operations, and Analytics teams to implement tagging, tracking, and measurement frameworks across the marketing stack.
