Operations Assistant & Social Media
Schedule: Tuesday – Saturday
Salary: 42,000-60,000
Operations & Social Media Assistant
Schedule: Tuesday – Saturday
Salary: $42,000–$60,000
Role OverviewThis is a dual-role position combining operations management and social media execution.
The Operations & Social Media Assistant is responsible for ensuring seamless day-to-day business operations while also supporting consistent, on-brand digital presence across all platforms. This role plays a key part in client experience, sales performance, and brand visibility.
Core ResponsibilitiesClient Experience & Operations- Oversee daily schedule flow and ensure appointments run efficiently
- Manage client check-ins, consultations, and overall experience
- Maintain a private, elevated environment for all clients
- Handle client concerns with professionalism and discretion
Sales & Conversions- Drive consultation-to-service conversions
- Guide clients through treatment options, pricing, and next steps
- Follow up with leads and maintain the sales pipeline
- Identify upsell opportunities across services and products
- Track and report on conversion rates, revenue, and retention
Social Media & Brand Support- Assist in executing weekly social media content (posts, stories, reels)
- Capture in-clinic content (before/afters, client moments, educational content)
- Ensure content aligns with brand voice, quality, and messaging
- Monitor and respond to DMs, comments, and inquiries in a timely manner
- Support ManyChat flows and flag any issues or missed opportunities
- Coordinate with leadership on upcoming campaigns, launches, and promotions
- Track basic performance metrics (engagement, inquiries, conversions from social)
Team Support & Accountability- Support stylists and specialists in service delivery and sales performance
- Ensure adherence to service standards, client experience, and sales goals
- Assist with onboarding and training coordination
Administrative & Systems Management- Manage booking systems, confirmations, and follow-ups
- Maintain accurate client records and documentation
- Oversee workflows across platforms (Calendly, Monday, Google Drive, etc.)
- Track key metrics: appointments, conversions, revenue, and retention
Inventory & Product Management- Monitor inventory levels and coordinate ordering
- Maintain organization of hair, products, and client-specific inventory
- Support retail sales and product recommendations
Weekly Structure (Tuesday–Saturday)Tuesday – Planning & Content Prep
- Review sales pipeline, KPIs, and weekly priorities
- Complete lead follow-ups and confirm upcoming appointments
- Plan and schedule social media content for the week
- Handle admin tasks and inventory checks
Wednesday – Friday – Execution
- Oversee client experience and daily flow
- Support consultations and actively close services
- Capture and post real-time content in clinic
- Ensure follow-ups, DMs, and rebooking are completed
- Manage real-time scheduling and operational needs
Saturday – Peak Day
- Maximize conversions and revenue
- Ensure seamless, high-touch client experience
- Capture high-value content (transformations, testimonials)
- Secure rebookings and future appointments
- End-of-week recap: performance, gaps, and follow-ups
Key Traits for Success- Sales-driven with strong closing ability
- Highly organized and detail-oriented
- Comfortable being on-site and capturing content daily
- Strong understanding of social media platforms and trends
- Professional, discreet, and client-focused
- Strong communicator and problem solver
- Proactive and results-oriented
