Operations Assistant & Social Media

Schedule: Tuesday – Saturday

Salary: 42,000-60,000

Operations & Social Media Assistant

Schedule: Tuesday – Saturday

Salary: $42,000–$60,000

Role Overview

This is a dual-role position combining operations management and social media execution.

The Operations & Social Media Assistant is responsible for ensuring seamless day-to-day business operations while also supporting consistent, on-brand digital presence across all platforms. This role plays a key part in client experience, sales performance, and brand visibility.

Core ResponsibilitiesClient Experience & Operations

Oversee daily schedule flow and ensure appointments run efficiently
Manage client check-ins, consultations, and overall experience
Maintain a private, elevated environment for all clients
Handle client concerns with professionalism and discretion

Sales & Conversions

Drive consultation-to-service conversions
Guide clients through treatment options, pricing, and next steps
Follow up with leads and maintain the sales pipeline
Identify upsell opportunities across services and products
Track and report on conversion rates, revenue, and retention

Social Media & Brand Support

Assist in executing weekly social media content (posts, stories, reels)
Capture in-clinic content (before/afters, client moments, educational content)
Ensure content aligns with brand voice, quality, and messaging
Monitor and respond to DMs, comments, and inquiries in a timely manner
Support ManyChat flows and flag any issues or missed opportunities
Coordinate with leadership on upcoming campaigns, launches, and promotions
Track basic performance metrics (engagement, inquiries, conversions from social)

Team Support & Accountability

Support stylists and specialists in service delivery and sales performance
Ensure adherence to service standards, client experience, and sales goals
Assist with onboarding and training coordination

Administrative & Systems Management

Manage booking systems, confirmations, and follow-ups
Maintain accurate client records and documentation
Oversee workflows across platforms (Calendly, Monday, Google Drive, etc.)
Track key metrics: appointments, conversions, revenue, and retention

Inventory & Product Management

Monitor inventory levels and coordinate ordering
Maintain organization of hair, products, and client-specific inventory
Support retail sales and product recommendations

Weekly Structure (Tuesday–Saturday)

Tuesday – Planning & Content Prep

Review sales pipeline, KPIs, and weekly priorities
Complete lead follow-ups and confirm upcoming appointments
Plan and schedule social media content for the week
Handle admin tasks and inventory checks

Wednesday – Friday – Execution

Oversee client experience and daily flow
Support consultations and actively close services
Capture and post real-time content in clinic
Ensure follow-ups, DMs, and rebooking are completed
Manage real-time scheduling and operational needs

Saturday – Peak Day

Maximize conversions and revenue
Ensure seamless, high-touch client experience
Capture high-value content (transformations, testimonials)
Secure rebookings and future appointments
End-of-week recap: performance, gaps, and follow-ups

Key Traits for Success

Sales-driven with strong closing ability
Highly organized and detail-oriented
Comfortable being on-site and capturing content daily
Strong understanding of social media platforms and trends
Professional, discreet, and client-focused
Strong communicator and problem solver
Proactive and results-oriented

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Operations Assistant & Social Media