Job Description
Creative Director – Copy
We are seeking a seasoned
Creative Director – Copy for a freelance, 40-hour/week assignment with the potential to convert to a permanent role (temp-to-perm, pending headcount). This senior, hands-on role will function as the head of copy creative, owning and elevating the brand voice across every consumer touchpoint.
This position reports directly to the VP of Creative and is expected to work onsite in the office
2 days per week (Wednesday and Thursday).
Key Responsibilities
- Define and own brand voice across all channels (site, email, app, social, print, in-store, catalog, and more), ensuring consistency in tone, language, and storytelling.
- Create and maintain copy tone guidelines that are clear, scalable, and easily adopted by creative and partner teams.
- Partner with copy leaders and senior writers to align on a unified voice and ensure that all assets adhere to established tonal standards.
- Lead copy direction for catalog and editorial programs, especially high-impact seasonal and key holiday initiatives—owning overarching narratives, messaging hierarchies, and thematic concepts.
- Review, refine, and approve high-visibility copy for brand, campaign, and promotional work, balancing creative ambition with clarity and commercial goals.
- Collaborate cross-functionally with design, marketing, merchandising, eCommerce, and brand strategy teams to translate business objectives into compelling, on-brand messaging.
- Champion editorial excellence, bringing an editorial lens to storytelling, content structure, and recurring content series where appropriate.
- Act as a senior individual contributor while exerting strong influence over tone and voice—informally mentoring writers and modeling best-in-class craft.
- Continuously optimize voice and messaging based on performance data, customer insights, testing, and evolving brand priorities.
Qualifications
- Significant experience in copy leadership roles (Creative Director, Group Copy Supervisor, Head of Copy, or similar) within retail, fashion, lifestyle, or high-volume consumer brands.
- Deep understanding of fashion and/or retail marketing, including seasonal narratives, product storytelling, and promotional/calendar-driven campaigns.
- Robust eCommerce background, with a portfolio demonstrating conversion-driving product, campaign, and promotional messaging.
- Experience with omnichannel retail (digital and brick-and-mortar) strongly preferred; candidates from digital-first brands are also encouraged to apply.
- Editorial or publishing experience is a major plus—ideally shaping features, stories, or catalog/editorial packages.
- Proven ability to define, codify, and scale a brand voice, including creating voice/tone guidelines and rolling them out across large or matrixed organizations.
- Exceptional writing, editing, and storytelling skills with a command of both high-level narrative and meticulous line-level execution.
- Comfort operating as a senior individual contributor—able to lead through influence, thought leadership, and craft, rather than relying on direct reports.
- Strong collaboration and presentation skills, with the ability to articulate rationale, defend creative decisions, and thoughtfully incorporate feedback from senior stakeholders.
