Our client, a Global Beauty brand, is seeking a Freelance Designer. The role will be a 6 month engagement covering a maternity leave. Talent should be open to working in office on a hybrid schedule.
The Freelance Designer is responsible for executing creative that supports the overall North America regional strategy including cross-channel campaigns, digital content for brand and retailer partners including email marketing, site assets, social campaigns, and paid media. They will work with the creative team and brand partners to ensure business objectives are met and established brand guidelines are adhered to and maintained, while still striving for excellence through every creative execution. The ideal candidate will be passionate about the beauty industry and possess an elevated aesthetic influenced by adjacent industries and relevant culture points. The successful candidate will have proven experience executing creative across platforms, is well-informed on the latest digital and social trends, and continually helps to evolve the brands’ approach to creative.
Creative and Designs
- Execute creative for programs across multiple brands in the portfolio that meet the overall North America regional strategy.
- Projects will include cross-channel campaigns, digital content for brand and retailer partners including email marketing, site assets, social campaigns, and paid media.
- Ensure all designs adhere to established brand guidelines, specifications, and standards, and follow industry best practices.
- Collaborate with creative and copy teams to ensure messaging and design are cohesive across all executions.
- Leverage a digital and mobile-first mindset in design.
- Ensure adoption of AI, emerging technologies, and trends and help evolve and elevate the brands’ presence accordingly
- Participate in Creative briefings and reviews with cross-functional stakeholders including Marketing, eCommerce, and Global Creative.
- Prioritizing work to meet deadlines and respond to critical or unanticipated workload and business shifts.
Innovation and trend-spotting
- Stay informed of the competitive landscape within both the beauty space and adjacent categories
- Maintain awareness of current social and digital trends
- Stay aware of innovations in AI, relevant technology, and creative software
REQUIRED SKILLS
- Excellent creative and design skills with the ability to create both unique content and to adapt existing content for region-specific and platform-specific needs
- 3-6 years experience in beauty or adjacent category either on the brand or agency side
- Working knowledge of and experience in digital and social design and platform standards
- Experience working within established brand guidelines and templates
- Fluency in Figma and Adobe Creative Suite required
- Experience with video editing, animation, and motion graphics a plus
- Experience with print design a plus, but not required
- Excellent communication and organization skills
- Proven time management skills and ability to work in a fast-paced environment
- Experience working within Project Management software (e.g., Wrike) a plus
