Our client, a Global Beauty brand, is seeking a Creative Director Consultant. The role will be 3 months to start with the potential for ongoing freelance for the right fit. This role operates on a hybrid schedule and talent must be able to commute into offices in Flatiron NYC.

The Director, Creative is responsible for leading and executing creative that supports the overall North America regional brand strategy, including 360 campaigns, digital and social content, in-store and VM collateral, paid media, and special events. They will partner multiple cross-functional teams to ensure that all business objectives are met while maintaining and adhering to established brand guidelines. Candidate must be passionate about the beauty industry and possess an elevated aesthetic influenced by adjacent industries and relevant culture points.

The successful candidate will be a creative leader with a deep understanding of digital and physical landscapes with a focus on the North America Region. They will have a strong ability to interpret a strategic, 360 creative brief and understand business objectives. This person has demonstrated experience conceptualizing and executing impactful, engaging, and cohesive creative across platforms from digital, social, in-store, and experiences. They are well informed on the latest digital/social trends and content and is an early adopter with a passion for innovation and ability to react in a manner that continually helps to evolve the brand's platforms. Responsible for the development and execution of all creative aspects of the brand at a regional level.

Must be able to:

Adapt global campaigns and activations for regional and market use considering all local nuances
Concept and direct regional campaigns and activations within the brand guidelines
Ensures creative is rooted in brand equity and strategy
Elevates importance of cross-channel storytelling; fosters and hones team’s editorial ability to craft and articulate benefit-driven communication
Builds capability in team to judge strength of creative assets
Work in partnership with third party agencies and cross-functional business teams to develop creative briefs / design turnovers and oversee execution and deployment

Key Performance Areas

Creative and Content (60%)

Lead, manage, develop and inspire the Creative team, both day to day and long term – engage team in the strategic vision and delivery activities
Direct full scope of North America led asset creation by channel, platform and retailer across categories. This includes Free-Standing Stores, Retail Partner locations, Brand.com and Retailer.com.
Collaborate with cross-functional North America teams, Global teams and outside agencies (as applicable).
Utilize Global guidelines while executing regionally relevant programs that meet North American strategies, timing and financial goals.
Acts as the local guardian of the Brand creative guidelines and drive local relevancy across platforms
Leads Brand in driving consistency of message across all consumer touchpoints in North America
Owns the voice of the brand for all translations to ensure the equity is protected and projected
Works closely with marketing to maximize paid media, social media, PR and influencer strategies, event concepts and in-store visualization
Oversees all design, content creation, photography, video

Planning and project management (30%)

Works with in house or external producers to plan and execute photo and video shoots
Problem-solves and thinks fast on your feet to deliver quick turnaround when required; ability to thrive in a fast-paced environment
Participates in weekly status meetings and coordinates daily with cross-functional teams

Research, innovation and trend-spotting (10%)

Stays familiar with competitive brand activity, as well as leading non-beauty brands
Research niche brands and creative/editorial outlets for the latest trends and inspiration
Drives creative brainstorms with cross-functional team to help surface new, innovative ways to create content
Maintain awareness of current trends in visual merchandising and cross-channel, and complete in-store site visits to observe counters in action and/or approve production, research trends and materials
Maintain awareness of current social and digital trends in the beauty and adjacent spaces

Qualifications:

Minimum 10 years of relevant experience
BA / BFA in Design, Graphic Arts, or related field
Ability to travel up-to 10%
Excellent creative and conceptualization skills with an ability to both create unique, diverse content and to adapt existing content for region specific needs
Experience in beauty or an adjacent category either from the brand or agency side
Expert knowledge and experience in graphic design, art direction, campaign and content concepting
Experience with on-set creative direction for photo and video
Working knowledge of digital and social platform standards as well as general print design standards
Must have excellent skills in creative ideation and implementation of seasonal campaigns as well as daily content delivery and consumer and influencer activation
Must have experience working with agency partners, talent, casting and production teams
Fluency in Adobe Creative Suite inclusive of Illustrator, InDesign, Photoshop
Illustration and animation skills is a plus
Experience with video editing and motion-graphics software a plus
Knowledge of retail and online environments required
Excellent communication, organizational and presentation skills
Excellence and proven ability working in a fast-paced and complex environment

Randstad Enterprise

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