Job Details:
Job Title: Digital Marketing Specialist
Duration: 24 Months
Location: Mounds View, MN (Hybrid 3 days onsite - 2 days remote)
Type: Contract Full Time
Job Description:
- We are seeking a Digital Marketing Specialist (Email and Journey Execution) to support the expansion of digital marketing capabilities and enhance engagement with healthcare professionals (HCPs).
- This role plays a critical part in building, deploying, and optimizing email campaigns and customer journeys using Salesforce Marketing Cloud.
- The ideal candidate will have hands-on experience in email marketing, strong attention to detail, and foundational marketing automation expertise to drive engagement and campaign effectiveness.
Roles & Responsibilities:
- Build, edit, test, and deploy email campaigns using Salesforce Marketing Cloud (Email Studio)
- Ensure brand consistency, mobile responsiveness, and perform thorough QA on links, images, and personalization
- Coordinate email send readiness including scheduling, approvals, sender settings, and test sends
- Configure and manage customer journeys using Journey Builder with multi-step communications and timing controls
- Set up entry sources (data extensions/audiences), validate entry counts, and manage re-entry and entry rules
- Implement decision splits and branching logic for personalized customer experiences
- Apply suppression rules, exclusions, and journey exit criteria to ensure proper audience flow
- Perform end-to-end QA of journeys and monitor live journeys for performance and issues
- Create and maintain data extensions, segmented audiences, and suppression lists
- Validate data integrity including field mapping, required fields, and sendability
- Build and maintain basic automations in Automation Studio (imports, workflows, audience refreshes)
- Monitor automation runs and escalate issues when necessary
- Analyze campaign performance metrics such as delivery rate, open rate, click-through rate, bounce rate, and unsubscribe rate
- Support A/B testing initiatives for subject lines, content, and send timing
- Collaborate with marketing, creative, compliance, analytics, and sales teams to ensure campaign alignment and execution
- Follow established processes for intake, build, QA, and approvals
Must Have:
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 2–5 years of experience in email marketing, marketing operations, or marketing automation
- Hands-on experience with Salesforce Marketing Cloud or similar platforms
- Working knowledge of Email Studio and Journey Builder
- Experience building emails, configuring sends, and managing customer journeys
- Experience creating and managing data extensions and audience lists
- Strong attention to detail and ability to manage multiple campaigns simultaneously
Nice to Have:
- Experience with Automation Studio (imports, workflows, file drops, audience refreshes)
- Familiarity with Salesforce Marketing Cloud reporting and performance analysis
- Basic knowledge of HTML/CSS for email customization and troubleshooting
- Experience working in structured workflows with intake, QA, and approvals
- Strong organizational and communication skills
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
