The Associate Social & Channel Specialist is a rising creative and strategic thinker who will support the creation and execution of our social media and channel (website, email, SMS) marketing programs. The ideal candidate will have a deep understanding of the social media landscape, a passion for community building and creative testing, and proven experience in managing digital channels to support strategic priorities.
Looking for someone who could come in to the offices (Copley and Hingham locations) to help with the occasional event.
Support both social media and channel strategy so we want to ideally source folks who may have experience in both areas.
Will prefer candidate from a regulated industry but healthcare would be a big plus.
Key Responsibilities
- · Social Media
- · Develop and execute the social media strategy with a focus. In partnership with our Social Media Manager and Brand Director, execute the social media strategy with a focus on Instagram, YouTube and LinkedIn driving community growth, engagement and positive brand sentiment.
- · Manage the day-to-day of social media accounts, including content scheduling, monitoring, and responding to conversations/inbound messages through our social media management tool, Sprout. This includes monitoring periodically during nights/weekends for any urgent member needs.
- · Stay ahead of social media trends, best practices, and new features to continually innovate our approach and contribute to monthly brainstorms.
- · Produce light content, including on-site Instagram Live content capture and creating simple graphics like cover frames for our social channels
- · Channel (Email, SMS, Web)
- · Oversee the creation and maintenance of the channel calendar ensuring the latest campaign activities and results are reflected and shared with relevant internal stakeholders
- · Partner with channel leads to manage project plans, including the development of timelines, execution of tactics, and ongoing optimization.
- · Stay current with the changing digital landscape and industry competitors, continually monitoring and reporting findings back to channel marketing leads and assist with documentation of best practices across channels
- · Perform regular site audits to identify & fix issues with site search, product content, promotions and more to ensure an excellent user experience
- · Continually surface and test new ideas for channel communications, including SMS and email marketing, to keep our strategies ahead of the curve.
- · Analytics & Reporting:
- · Build reports and dashboards to monitor campaign success and channel performance.
- · Leverage data, social listening, and competitive analysis to provide actionable insights and inform future content and campaign opportunities.
Qualifications
- · Bachelor’s degree with a minimum of 3-5 years of experience in digital marketing, social media marketing, or communications.
- · Boston/Massachusetts-based required with willingness to participate in occasional on-site production and strategy meetings.
- · Proven experience managing and growing social media accounts for a brand, with a deep understanding of its features, formats, and best practices.
- Preference towards brands in regulated spaces (healthcare, finance, insurance, etc.)
- · Strong project management, written, and verbal communication skills with a passion for continued learning and innovation.
- · Solid understanding of marketing principles and branding with a practical knowledge of how to integrate them into work product.
- · Familiarity with using tools (like Sprout, Google Analytics) to provide insights and optimize marketing initiatives. Workfront experience is a plus.
- · Basic content production skills (e.g., mobile video capture, simple graphic design).help with the occasional event or help with some content at one of the offices. That said if they were close to one of the offices, they would be welcome to come in more often too.
