We are seeking an experienced Social Media ETW professional to support the Global Social Media team. This high-impact, fast-paced role will focus on content creation, community engagement, platform management, and trend monitoring across priority global social platforms.
The ideal candidate is deeply embedded in Gen Z culture, fashion, streetwear, sports, and pop culture, and understands how to translate trends into compelling, social-first storytelling. This role requires a highly creative, detail-oriented, and collaborative individual who can operate both strategically and tactically while maintaining brand excellence.
Key Responsibilities
Content Development
- Conceptualize and create compelling, social-first content supporting key brand stories
- Develop platform-native content across Instagram, TikTok, X, and YouTube
- Ensure creative excellence aligned with brand standards
Platform Management
- Manage scheduling and publishing of content across global social channels
- Maintain daily hygiene of social handles (bio updates, links, highlights, playlists, etc.)
- Ensure consistency and accuracy across platforms
Community Building & Management
- Monitor and engage with social communities
- Respond to followers and cultivate authentic relationships
- Execute best-in-class engagement strategies
Social Listening & Trend Monitoring
- Track sentiment and emerging trends across the social ecosystem
- Identify real-time opportunities for brand participation
- Elevate insights to internal stakeholders
Brand Voice & Tone (TOV)
- Maintain and evolve brand tone of voice across platforms
- Ensure alignment with brand positioning and persona
- Adapt messaging to platform-specific nuances
Cross-Functional Collaboration
- Partner with Brand, Creative, and Communications teams
- Coordinate with external agencies and key stakeholders
- Drive initiatives forward independently while ensuring alignment
Required Qualifications
Experience
- Minimum 5+ years of experience in a senior-level social media role
- Experience working with top-tier brands/companies (e.g., New Balance, Reebok, National Basketball Association, etc.)
- Proven track record executing high-performing engagement strategies
Platform Expertise (Non-Negotiable)
- Expert-level knowledge of Instagram, TikTok, X, and YouTube
- Deep understanding of platform algorithms, trends, and best practices
Brand & Cultural Alignment (Non-Negotiable)
- Strong affinity for and understanding of the Nike / Converse brand ecosystem
- Deeply connected to Gen Z culture, fashion, streetwear, sports, art, music, and pop culture
Content & Communication Skills
- Exceptional writing skills with ability to adapt to brand TOV
- High creative standards and attention to detail
- Strong verbal and written communication abilities
Work Style
- Highly motivated, proactive, and collaborative
- Able to manage tight timelines and shifting priorities
- Comfortable working cross-functionally in a fast-paced environment
Education
- Bachelor’s degree required
Top 3 Non-Negotiable Skills
- 5+ years of experience in a senior social media role with top-tier brands
- Expert in Instagram, TikTok, X, and YouTube
- Deep understanding of Converse/Nike brand and ahead of social media trends
About BrickRed Systems
BrickRed Systems is a global leader in next-generation technology, consulting, and business process services. We enable organizations to navigate digital transformation by delivering high-quality solutions and exceptional expertise.
With ISO 27001 and ISO 9001 certifications and over a decade of experience supporting global enterprises, BrickRed Systems leverages cognitive computing, automation, cloud, analytics, and emerging technologies to drive business success. Our continuous learning culture fosters innovation, skill development, and delivery excellence worldwide.
