We are seeking an experienced Social Media ETW professional to support the Global Social Media team. This high-impact, fast-paced role will focus on content creation, community engagement, platform management, and trend monitoring across priority global social platforms.

The ideal candidate is deeply embedded in Gen Z culture, fashion, streetwear, sports, and pop culture, and understands how to translate trends into compelling, social-first storytelling. This role requires a highly creative, detail-oriented, and collaborative individual who can operate both strategically and tactically while maintaining brand excellence.

Key Responsibilities

Content Development

Conceptualize and create compelling, social-first content supporting key brand stories
Develop platform-native content across Instagram, TikTok, X, and YouTube
Ensure creative excellence aligned with brand standards

Platform Management

Manage scheduling and publishing of content across global social channels
Maintain daily hygiene of social handles (bio updates, links, highlights, playlists, etc.)
Ensure consistency and accuracy across platforms

Community Building & Management

Monitor and engage with social communities
Respond to followers and cultivate authentic relationships
Execute best-in-class engagement strategies

Social Listening & Trend Monitoring

Track sentiment and emerging trends across the social ecosystem
Identify real-time opportunities for brand participation
Elevate insights to internal stakeholders

Brand Voice & Tone (TOV)

Maintain and evolve brand tone of voice across platforms
Ensure alignment with brand positioning and persona
Adapt messaging to platform-specific nuances

Cross-Functional Collaboration

Partner with Brand, Creative, and Communications teams
Coordinate with external agencies and key stakeholders
Drive initiatives forward independently while ensuring alignment

Required Qualifications

Experience

Minimum 5+ years of experience in a senior-level social media role
Experience working with top-tier brands/companies (e.g., New Balance, Reebok, National Basketball Association, etc.)
Proven track record executing high-performing engagement strategies

Platform Expertise (Non-Negotiable)

Expert-level knowledge of Instagram, TikTok, X, and YouTube
Deep understanding of platform algorithms, trends, and best practices

Brand & Cultural Alignment (Non-Negotiable)

Strong affinity for and understanding of the Nike / Converse brand ecosystem
Deeply connected to Gen Z culture, fashion, streetwear, sports, art, music, and pop culture

Content & Communication Skills

Exceptional writing skills with ability to adapt to brand TOV
High creative standards and attention to detail
Strong verbal and written communication abilities

Work Style

Highly motivated, proactive, and collaborative
Able to manage tight timelines and shifting priorities
Comfortable working cross-functionally in a fast-paced environment

Education

Bachelor’s degree required

Top 3 Non-Negotiable Skills

5+ years of experience in a senior social media role with top-tier brands
Expert in Instagram, TikTok, X, and YouTube
Deep understanding of Converse/Nike brand and ahead of social media trends

About BrickRed Systems

BrickRed Systems is a global leader in next-generation technology, consulting, and business process services. We enable organizations to navigate digital transformation by delivering high-quality solutions and exceptional expertise.

With ISO 27001 and ISO 9001 certifications and over a decade of experience supporting global enterprises, BrickRed Systems leverages cognitive computing, automation, cloud, analytics, and emerging technologies to drive business success. Our continuous learning culture fosters innovation, skill development, and delivery excellence worldwide.

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