Job Description
Field Marketing Manager (Contract) (Remote)
Insightful - New York, NY
Full-time
About Us
Insightful is a market-leading platform for employee productivity and workforce analytics.
Job Description
Insightful is seeking a Field Marketing & Events Contractor to own the strategy and execution of our in-person and targeted outbound marketing activities in 2026. This role will be directly responsible for mid-market and enterprise-level sales-aligned lead generation.
Responsibilities:
- Events and Conferences (Lead Generation)
- Planning, managing, and executing between 3-7 physical and virtual event marketing initiatives per quarter.
- Event marketing will include all key aspects of end-to-end B2B event management such as sponsorship or hosting logistics and vendor management, promotional activities, lead capture and follow-up.
- Budget owner on the marketing team.
- Expected contractor time to spike during key event planning periods, roughly 3-4 weeks per quarter.
- Outbound Field Marketing & Campaigns
- Creating and executing targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets.
- Use AI SDR toolsets and other prospecting technology across email, LinkedIn and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns.
- Sales Enablement: Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts.
- Support the company's strategic global markets teams with region-specific and language-optimized content and campaigns, as needed.
You are a great fit for this role if you have:
- Minimum of 6+ years of marketing experience, with a strong focus on field marketing, events, and B2B SaaS lead generation.
- Demonstrated success in event management (tradeshows, conferences, field events) and executing targeted outbound campaigns.
- A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights.
- Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities.
- Proficiency in key MarTech, Sales Tech and project management tools, including HubSpot, Clay, Instantly, Zoominfo, PhantomBuster and Notion, or similar tools is expected. Experience with Looker Studio is a strong plus.
- Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment.
- Strong understanding of the human resources, IT, business process outsourcing, financial services or AI model training industries is preferred.
