The Executive Social Media Lead elevates our company’s thought leadership and storytelling by managing executives' social media presence. This role spans ideation, community management, writing, content capture and editing – transforming executive insights into engaging social content that drives measurable results. Deep platform fluency across key social channels, video production skills, crisis sensitivity to navigate real-time situations thoughtfully, and the ability to spot and execute timely content opportunities that build executives' profiles as industry leaders.
Responsibilities
- Leverage social platforms and digital communities to amplify our company’s growth, vision and executive thought leadership, increasing reach, relevance, and engagement among key audiences.
- Own the integrated digital strategy for the company’s top executives, including our CEO, with LinkedIn and X as the flagship platforms for announcements and thought leadership.
- Partner with C-Suite leadership, Comms, Marketing, and Creative to align communications with business priorities, audience needs, and industry trends.
- Shape the digital “playbook” for how our company’s leaders show up online, establishing best practices, tone, and frameworks that scale across executives and teams.
- Develop social-first thought leadership campaigns and roadmap that position executives as industry leaders while reinforcing our company mission and priorities.
- Oversee executive content calendars, copywriting, production, and engagement strategies across text, video, and visual formats.
- Lead experimentation in emerging media formats and social trends, identifying and testing new platforms and content types that expand our executives digital footprints and engagement.
- Shape and execute digital strategy for executive events and appearances – covering pre-event positioning, real-time coverage, and post-event amplification.
Experience
- 3-5 years of experience in social media, communications or publicity, ideally building and supporting an individual’s profile.
- Experience in community management.
- Proven track record of managing LinkedIn pages and delivering measurable growth in engagement and influence.
- Strong content creation skills across copy, visuals, and multimedia formats.
- Experience capturing events for social and turning them into evergreen content.
- Familiarity with emerging social channels and influencer/creator ecosystems.
- Exceptional cross-functional collaboration and project management skills.
- Ability to translate business goals into digital and content strategies.
Compensation: $50 - $69 per hour
