Deck Builder Marketers (DBM) is hiring a Digital Marketing Strategy Manager to lead SEO, PPC, CRO, and multi-channel strategy for high-ticket home services clients across the United States.
This is a senior, leadership role for an experienced digital marketing strategist who can own strategy, mentor a team, and drive measurable performance in a fast-paced agency environment.
About the Role
As our Digital Marketing Strategy Manager, you will:
- Lead SEO, PPC, CRO, and growth strategy across multiple client accounts
- Build and refine repeatable marketing frameworks used agency-wide
- Mentor and develop Account Strategists and SEO Specialists
- Partner closely with our Fulfillment Director, Creative, and Client Experience teams
- Own performance outcomes including lead quality, CPL, CAC, and revenue impact
You are not just optimizing campaigns — you are building the strategic engine behind our client results.
Key ResponsibilitiesStrategy & Performance Leadership
- Architect scalable digital marketing frameworks (SEO, PPC, CRO, media mix)
- Oversee strategy performance across all accounts
- Ensure strong lead quality, efficient CPL/CAC, and seasonal preparedness
- Guide budget allocation and channel prioritization
Team Leadership & Development
- Coach and mentor Account Strategists and SEO Specialists
- Establish quality standards, SOPs, and playbooks
- Elevate strategic thinking and client communication across the team
Cross-Functional Collaboration
- Align strategy with Creative, Web, SEO, PPC, and Client Experience
- Ensure cohesive execution across marketing channels
- Improve workflows and operational efficiency
Continuous Improvement
- Identify new growth levers and optimization opportunities
- Improve scalability without sacrificing quality
- Stay current with digital marketing best practices and trends
Required Qualifications
- 5+ years experience in digital marketing
- 3+ years in a senior strategist, manager, or leadership role
- Hands-on experience with SEO, PPC (Google Ads), CRO, and multi-channel strategy
- Experience working with North American / U.S. markets
- Strong understanding of homeowner psychology, high-ticket services, or local service marketing
- Proven ability to build frameworks, systems, and scalable strategies
- Experience mentoring or managing marketing team members
- Strong analytical, forecasting, and reporting skills
- Ability to work Eastern Time (ET) hours
- Experience in an agency environment preferred
Bonus Experience (Nice to Have)
- Home services, construction, or local service industry experience
- Experience building or scaling strategy departments
- HighLevel / GoHighLevel
- WordPress
Who We Are
Deck Builder Marketers (DBM) is the #1 full-service marketing partner for deck builders in North America.
We specialize in:
- SEO
- PPC
- Websites
- Conversion strategy
- Marketing systems for high-ticket, seasonal home services
Our values:
- Straight Shooters
- Master Craftsmanship
- Empathy in Action
- Extreme Ownership
- Better Together
We care deeply about our clients — and the team that serves them.
Job Type: Full-time
Pay: $60,000.00 - $95,000.00 per year
Application Question(s):
- Describe a marketing strategy you designed that went beyond a single channel (SEO, PPC, etc.). What problem were you solving, and how did you structure the strategy to drive predictable growth?
- Which best describes what you’re looking for in your next role?
A) Executing strategies defined by leadership
B) Managing accounts and improving performance
C) Owning the strategic vision and building frameworks others use
D) Freelance or contract work
- How do you ensure strategy stays aligned with creative execution and client communication?
- Which environment do you perform best in?
A) Slow-moving, highly structured corporate teams
B) Fast-moving agencies with high accountability
C) Solo or freelance environments
- Which DBM value resonates with you most, and why?
(Straight Shooters, Master Craftsmanship, Empathy in Action, Extreme Ownership, Better Together)
Work Location: Remote
