Deck Builder Marketers (DBM) is hiring a Digital Marketing Strategy Manager to lead SEO, PPC, CRO, and multi-channel strategy for high-ticket home services clients across the United States.

This is a senior, leadership role for an experienced digital marketing strategist who can own strategy, mentor a team, and drive measurable performance in a fast-paced agency environment.

About the Role

As our Digital Marketing Strategy Manager, you will:

Lead SEO, PPC, CRO, and growth strategy across multiple client accounts
Build and refine repeatable marketing frameworks used agency-wide
Mentor and develop Account Strategists and SEO Specialists
Partner closely with our Fulfillment Director, Creative, and Client Experience teams
Own performance outcomes including lead quality, CPL, CAC, and revenue impact

You are not just optimizing campaigns — you are building the strategic engine behind our client results.

Key ResponsibilitiesStrategy & Performance Leadership

Architect scalable digital marketing frameworks (SEO, PPC, CRO, media mix)
Oversee strategy performance across all accounts
Ensure strong lead quality, efficient CPL/CAC, and seasonal preparedness
Guide budget allocation and channel prioritization

Team Leadership & Development

Coach and mentor Account Strategists and SEO Specialists
Establish quality standards, SOPs, and playbooks
Elevate strategic thinking and client communication across the team

Cross-Functional Collaboration

Align strategy with Creative, Web, SEO, PPC, and Client Experience
Ensure cohesive execution across marketing channels
Improve workflows and operational efficiency

Continuous Improvement

Identify new growth levers and optimization opportunities
Improve scalability without sacrificing quality
Stay current with digital marketing best practices and trends

Required Qualifications

5+ years experience in digital marketing
3+ years in a senior strategist, manager, or leadership role
Hands-on experience with SEO, PPC (Google Ads), CRO, and multi-channel strategy
Experience working with North American / U.S. markets
Strong understanding of homeowner psychology, high-ticket services, or local service marketing
Proven ability to build frameworks, systems, and scalable strategies
Experience mentoring or managing marketing team members
Strong analytical, forecasting, and reporting skills
Ability to work Eastern Time (ET) hours
Experience in an agency environment preferred

Bonus Experience (Nice to Have)

Home services, construction, or local service industry experience
Experience building or scaling strategy departments
HighLevel / GoHighLevel
WordPress

Who We Are

Deck Builder Marketers (DBM) is the #1 full-service marketing partner for deck builders in North America.

We specialize in:

SEO
PPC
Websites
Conversion strategy
Marketing systems for high-ticket, seasonal home services

Our values:

Straight Shooters
Master Craftsmanship
Empathy in Action
Extreme Ownership
Better Together

We care deeply about our clients — and the team that serves them.

Job Type: Full-time

Pay: $60,000.00 - $95,000.00 per year

Application Question(s):

Describe a marketing strategy you designed that went beyond a single channel (SEO, PPC, etc.). What problem were you solving, and how did you structure the strategy to drive predictable growth?
Which best describes what you’re looking for in your next role?

A) Executing strategies defined by leadership
B) Managing accounts and improving performance
C) Owning the strategic vision and building frameworks others use
D) Freelance or contract work

How do you ensure strategy stays aligned with creative execution and client communication?
Which environment do you perform best in?

A) Slow-moving, highly structured corporate teams
B) Fast-moving agencies with high accountability
C) Solo or freelance environments

Which DBM value resonates with you most, and why?

(Straight Shooters, Master Craftsmanship, Empathy in Action, Extreme Ownership, Better Together)

Work Location: Remote

Deck Builder Marketers

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Digital Marketing Strategy Manager (SEO, PPC, Agency Leadership)