About the Role

We are a growing D2C footwear brand seeking a Brand & Marketing Manager to own and oversee our digital marketing execution while working directly with the founder on strategy and growth priorities.

This is a manager-level role with real ownership. You will lead execution across all digital channels, manage external marketing partners, and remain hands-on in the day-to-day work. This is not a purely strategic or agency-management position — execution matters.

What You’ll Be Responsible For:

Brand & Growth Strategy

Partner directly with the founder to define brand positioning, messaging, and growth strategy
Translate strategy into clear execution plans across channels
Continuously refine brand identity and marketing message as the business scales

Channel Ownership (Hands-On Required)

You will personally manage and/or oversee:

Email marketing
Campaign calendar, promotions, launches, and offers
Coordination with design and paid media
Shopify
Store merchandising, collections, promotions, and on-site execution
Amazon Seller Central
Brand storefront, promotions, coordination with listings and ads
Digital marketing channels
Paid media execution in partnership with freelance channel managers
Ensure alignment across Meta, Google, and Amazon Ads

Performance & Reporting

Own reporting and performance analysis using Triple Whale
Monitor blended performance (MER, contribution margin, efficiency)
Identify growth opportunities and areas to improve profitability
Provide clear weekly updates and recommendations to leadership

Team & Execution Management

Manage and coordinate freelance marketing managers
Collaborate closely with an in-house designer
Ensure campaigns, promotions, and launches are executed cleanly and on schedule

Required Qualifications

Proven experience as a Brand Manager or Marketing Manager for a D2C eCommerce brand
Hands-on experience required with:
Shopify
Amazon Seller Central
Email marketing execution
Triple Whale reporting
Strong understanding of performance-driven D2C marketing
Comfortable balancing 50% hands-on execution / 50% strategy & leadership
Ability to work directly with a founder in a fast-moving environment

Preferred Qualifications

Experience in footwear or apparel
Experience managing freelancers or agencies
Strong creative and brand instincts combined with analytical rigor
Familiarity with margin-driven decision making and inventory-aware marketing

What Success Looks Like

Consistent profitable growth of the business
Improved brand clarity, messaging, and cohesion across channels
Well-executed promotions, launches, and campaigns
Clean, reliable reporting and performance visibility
Strong coordination across internal and external teams

Why This Role

High ownership and real influence on brand direction
Direct access to the founder and leadership team
Opportunity to shape both brand and growth as the company scales
Hands-on role with room to grow in responsibility

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Application Question(s):

Please share a brief overview of D2C brands you’ve worked with.
Please share a brief overview of our hands-on experience with Shopify, Amazon, and Triple Whale.

Ability to Commute:

Sherman Oaks, CA 91423 (Required)

Work Location: In person

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Brand & Marketing Manager for Footwear Brand