Title: Freelance Social Media Analyst
Industry: Marketing
Location: New York, NY
Duration: 12/7/25 - 2/27/26
Responsibilities
- Serve as the voice of brand in comments and messages on Instagram and TikTok using an on-brand, consistent tone.
- Proactively engage with customers, creators, and fans to cultivate a positive, connected community.
- Track competitor and category activity across platforms to understand trends, messaging, timing, talent strategy, and consumer response.
- Provide weekly social listening insight summaries to platform leads, helping inform narrative development and optimization.
- Assist with scheduling and tagging content in Dash Hudson across platforms.
Requirements
- Bachelor’s Degree in Marketing, Communications, or equivalent preferred
- 1-3 years of experience in social media, community management, or digital marketing, preferably in fashion, beauty, or lifestyle brands.
- Strong knowledge of Instagram, TikTok, Pinterest, and emerging social platforms, including trends, best practices, and competitive analysis.
- Excellent written and verbal communication, with the ability to manage community interactions with empathy and on-brand tone.
- Experience with social media management and analytics tools (e.g., Dash Hudson, Sprinklr, Brandwatch).
Skills
- Social Media
- Community Management
- Digital Marketing
- Content Creation
- Competitive Analysis
- Engagement Strategies
- Insights Reporting
- Project Management
- User-Generated Content
- Communication Skills
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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