Job title: Assistant Manager, Event Marketing
- Pay rate: $42.00/hr
- Start date: 12/15/2025 End date: 6/19/2026
- Location: Ideally, this individual will operate off a hybrid schedule on-site 3x per week at GM Building (767 Fifth Ave New York NY).
- Hours: Part time, 20.5 hours per week - Monday 9:00-1:30pm, Tuesday-Friday 9:00-1:00pm OR Monday 9:00-2:30pm, Tuesday-Thursday 9:00-2:00pm
Position Overview: This role is responsible for developing and executing Global Special Events Programs that align with the brand strategy, meets Regional/local market needs, and enhance consumer engagement. The ideal candidate will leverage strategic thinking, creativity, and cross-functional collaboration to create impactful, innovative events that will drive our saleable business at point-of-sale (both in store / online).
Key Responsibilities:
• Spearhead the development, strategy, and execution of impactful Global Special Events Programs, a blend of large-scale flagship events (1-2 annually) with agile, market-driven Flash/White Lightning Events (5-10 per year, adaptable based on needs). These events should captivate audiences while driving measurable business outcomes through storytelling and engaging, immersive counter experiences.
• Develop innovative, out-of-the-box Event concepts that resonate with Markets, Retailers, Consultants, and Clients while also aligning with Clinique’s brand strategy, seasonal themes, and Regional/local market priorities.
• Utilize strategic thinking, creativity, and innovation in planning and building strong Special Event programs through close collaboration with Global partners and Cross-Functional teams. Lead discussions with Regional teams to integrate market and local business priorities with both Clinique and Estee Lauder Companies initiatives.
• Responsible for all necessary paperwork for program execution including Runway, Fact Sheets, Cost of Goods calculations, Design Validation Forms, forecast assessment (where applicable) and program postings on the GMW.
• Oversee timelines, milestones, and deadlines in partnership with Cross-functional teams.
• Where applicable, develop engaging kits, GWPs (Gifts with Purchase), and sampling strategies to support recruitment/conversion and enhance event experiences. Partner with Product Development in the creation and maintenance of exclusive shades for Special Event sampling programs (where applicable).
• Ensure Regions receive comprehensive Event execution details, including written guidelines for event collateral, assets, and (where applicable) kits / sample forecast submissions. Facilitate seamless program implementation through the GMW (Global Marketing Website) and/or email correspondence.
• Partner with Global Education to ensure Consultants are well-trained for seamless execution of in-store events.
• Track and document the performance of Special Events, delivering comprehensive global recaps to measure success and identify opportunities for improvement. Creative • Develop Creative Briefs and communicate Special Events program synopses with internal departments, Cross-Functional teams, and Regions
• Collaborate with in-store merchandising teams to develop comprehensive Global Merchandising Guidelines for consistent Regional and Market-level execution. • Consolidate locally created assets and ensure alignment with Global standards.
• Partner with Regional teams to gather post-event recaps, including observations and recommendations, to continuously refine and improve merchandising strategies.
• Flash Events: Evaluate assets needs and actively review in-store collateral artwork in partnership with Creative Operations for any revisions and corrections to ensure proper execution by all markets. Cost Analysis
• Lead the cost feasibility process, collaborating with Cost Accounting, Packaging, Creative, Visual Merchandising, Product Development, and other cross-functional teams to ensure the accurate and successful development of assets, collateral and (where applicable) product offerings.
• Partner closely with the Executive Director and relevant teams to monitor seasonal and fiscal cost targets, proactively addressing and escalating any issues to maintain budget alignment throughout the development process. Competitive Analysis:
• Competitive Analysis and Market Insights: Assess the performance of competitor events to inform program development and ensure future events align with evolving market and consumer trends.
• In-Store Evaluation: Where possible, conduct seasonal in-store visits during local event executions to evaluate competitor activities, retailer performance, and the effectiveness of in-store messaging. Provide actionable insights to enhance future programs. Retailer & Meeting Development
• Oversee all planning, logistics, and deliverables for Regional Roundtables, National Sales Meetings, and Retailer Meetings.
Qualifications
• College/University degree preferred.
• Position requires 3-5 years of related experience.
• Strong creative skills and a positive, energetic, proactive attitude required.
• Ability to think strategically and to conceptualize and implement new ideas.
• Must be self-motivated and determined.
• Excellent organizational and time management skills, highly detail oriented, ability to follow up un-prompted.
• Strong interpersonal skills and the ability to interact with all levels of management.
• Able to take initiative, anticipate next steps and offer recommendations of possible solutions.
• Should demonstrate a passion for their work and must understand the Clinique brand's philosophy and point of difference
• Well versed in computer programs such as Word, Excel and PowerPoint..
• Working knowledge / familiarity with ELC analytic programs such as SAP, Qlikview and Data Warehouse a plus.
