As a bag company, CALPAK strives to bring together functionality and the joy of traveling, both every day and far away. Join an innovative and collaborative team to continue to inspire our customers to go places and love getting there. We can't wait to start this journey with you.
We are seeking a highly skilled and motivated Freelance Graphic Designer to join our dynamic marketing team. The ideal candidate has strong expertise in designing paid ads for performance-based campaigns. This role will report to the Director of Growth and will work closely with colleagues in the marketing department and across the organization to provide strong paid ad creatives to achieve Acquisition KPIs & goals.
If you are passionate about design, data-driven decision-making, and achieving measurable results, we want to hear from you!
Requirements
RESPONSIBILITIES:
- Design paid ads (heavy emphasis on Paid Social), ensuring alignment with brand guidelines and campaign goals
- Collaborate with the Acquisition team and other cross-functional teams to create new paid ads, iterations of top performing ads & driving improvements in engagement/click-through rate
- Create innovative design concepts and ideas, producing compelling and meaningful work
- Ensure projects deliver a functional and engaging user experience while adhering to the brand's guidelines and aesthetic standards
- Coordinate with creative and marketing teams to meet deadlines and deliver high-quality campaigns
- Provide constructive design feedback and present work to internal teams
- Provide any additional support as needed
- Have full ownership of the graphic process from initial concept to completion through task, time, design, and feedback management
QUALIFICATIONS:
- 3+ years of experience in graphic design with a strong focus on creating performance-based video, GIF & static ads
- Bachelor's Degree in Graphic Design or related field
- Proficiency in Adobe Creative Suite, Canva, Figma, and other design and prototyping tools. Experience analyzing creative performance/metrics is a plus
- Pixel perfect attention to detail
- Proactive problem solver who can troubleshoot and/or escalate issues effectively
- Ability to manage all tasks effectively with fluctuating timelines and deliverables
- Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
- Proven success in working cross-functionally with all levels and effectively communicating/presenting
- Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
- A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
- DTC and/or fashion and apparel experience is a plus
