About Us
Principal Media Communications, LLC is a dynamic and innovative AI-driven growth marketing agency specializing in direct-to-consumer (DTC) brands. We are dedicated to delivering impactful marketing solutions that drive results and foster growth for our clients. We are seeking a talented Freelance Paid Media Specialist to join our team and take charge of developing and managing paid search, paid social, and programmatic ad campaigns.
Key Responsibilities
- Campaign Development: Design, implement, and optimize paid media campaigns across various platforms (Google Ads, Facebook Ads, programmatic networks) tailored for DTC brands.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights to improve ROI and achieve client objectives.
- Client Management: Serve as the primary point of contact for clients, ensuring clear communication, understanding of their goals, and delivering exceptional service.
- Market Research: Conduct thorough market research to identify trends, audience behaviors, and competitive landscapes that inform campaign strategies.
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize performance.
- Collaboration: Work closely with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
- Reporting: Create and present detailed reports on campaign performance, insights, and recommendations to clients and internal stakeholders.
- Staying Updated: Keep abreast of industry trends, platform updates, and best practices to ensure innovative and effective campaign strategies.
What We Offer
- Competitive compensation based on experience.
- Flexible work hours and the ability to work from anywhere.
- Opportunities for professional development and collaboration with a creative team.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (preferred).
- 3+ years of experience in paid media management, particularly in paid search, paid social, and programmatic advertising.
- Proficiency in Google Ads, Facebook Ads Manager, and programmatic buying platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to manage client relationships effectively.
- Experience in DTC marketing is a plus.
