DTC Paid Media Specialists

About Us

Principal Media Communications, LLC is a dynamic and innovative AI-driven growth marketing agency specializing in direct-to-consumer (DTC) brands. We are dedicated to delivering impactful marketing solutions that drive results and foster growth for our clients. We are seeking a talented Freelance Paid Media Specialist to join our team and take charge of developing and managing paid search, paid social, and programmatic ad campaigns.

Key Responsibilities

• Campaign Development: Design, implement, and optimize paid media campaigns across various platforms (Google Ads, Facebook Ads, programmatic networks) tailored for DTC brands.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights to improve ROI and achieve client objectives.
• Client Management: Serve as the primary point of contact for clients, ensuring clear communication, understanding of their goals, and delivering exceptional service.
• Market Research: Conduct thorough market research to identify trends, audience behaviors, and competitive landscapes that inform campaign strategies.
• Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize performance.
• Collaboration: Work closely with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Reporting: Create and present detailed reports on campaign performance, insights, and recommendations to clients and internal stakeholders.
• Staying Updated: Keep abreast of industry trends, platform updates, and best practices to ensure innovative and effective campaign strategies.

What We Offer

• Competitive compensation based on experience.
• Flexible work hours and the ability to work from anywhere.
• Opportunities for professional development and collaboration with a creative team.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• 3+ years of experience in paid media management, particularly in paid search, paid social, and programmatic advertising.
• Proficiency in Google Ads, Facebook Ads Manager, and programmatic buying platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to manage client relationships effectively.
• Experience in DTC marketing is a plus.