About the Role

We're looking for an experienced Account-Based Marketing (ABM) Manager to lead demand generation initiatives focused on strategic partner marketing within a B2B SaaS environment. This role blends account-based marketing, integrated campaign execution, and go-to-market strategy to drive qualified pipeline through a network of business partners.

You'll collaborate closely with Sales, Product Marketing, Product Management, and external agencies to build and execute multi-channel campaigns that generate demand, nurture leads, and improve marketing performance through data-driven optimization.

Responsibilities

Develop and execute integrated ABM and demand generation campaigns across digital, email, webinars, events, direct mail, paid media, and web.
Partner with Sales, Marketing, and external partners to build joint go-to-market strategies that drive pipeline growth.
Create audience segmentation, messaging, and campaign assets tailored to target buyers.
Build and refine customer personas and buying journey strategies.
Use qualitative research, quantitative analysis, and A/B testing to optimize campaign performance.
Measure campaign effectiveness, analyze ROI, and provide recommendations for continuous improvement.
Translate customer and partner insights into actionable marketing initiatives.
Manage relationships with external agencies and cross-functional stakeholders.

Qualifications

BA/BS or equivalent professional experience.
3-5 years of experience building and executing multi-channel demand generation campaigns.
Experience with account-based marketing (ABM), lead generation, and lead nurturing.
Experience creating marketing plans and managing agency partners.
Strong understanding of customer personas and buying behavior.
Excellent project management and prioritization skills.
Strong analytical, research, and testing experience.
Excellent written, verbal, and presentation skills.
Experience working in SaaS is a plus.
MBA preferred.

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