Freelance contract - 1099 or W2
Remote work
Must be based in USA
Our client is in the process of ramping up their social channels & community outreach on social media platforms and need support in the Pacific Time coverage and expansion across paid & organic.
Ultimately, the goal is to make the channels more social-first, so it’s critical to cover full operating hours accounting for frequent reactive/CM or same-day publishing, and be able to adapt and uphold their creative excellence standards.
Overall Responsibilities:
This role will be split 50/50 between community management and content governance / publishing. You will be responsible for helping to review all requests for social content: evaluating these requests, providing feedback, and uploading & optimizing copy / metadata, as well as helping grow the clients community by monitoring conversation & engaging with UGC & comments, primarily on YT & TikTok, but possibly also Twitter, Instagram.
Top Daily Responsibilities:
• Governance & Publishing (50%)
- Review incoming social content requests from marketing teams, provide feedback based on the rubric and help marketers move through the approval process to final approval
- Uploading and trafficking paid social & YouTube assets, coordinating with media agency to QA/traffic the ads and report performance
- Publishing organic short form and long form videos in addition to community engagement posts
- Basic post production (creating .SRT files, adding captions, light editing, metadata) for short and long form video to optimize the content across platforms
- Tagging all videos in Sprinklr for measurement and reporting
• Community Management (50%):
- Monitor and research consumer & platform conversations, peer brands, industry trends and engage with user-generated content (UGC) and comments in a way that aligns with brand voice and values.
- Implement social media community management tactics & best practices when engaging with users across Google channels.
- Help define and maintain the community management strategy, including methods for engagements, moderation policies, content building, and outreach initiatives.
Required Skills:
- 3-5 years of experience in social media/channel management, community management, social copywriting or a related field for brands/products
- Platform expertise: Deep understanding of TikTok & YouTube is essential, including best practices, formats & engagement tactics
- Organizational skills to organize and publish high volume of content & CM, with high quality results
- Collaborative and able to work well x-functionally
- Deep understanding of social media platforms and creative best practices and formats
- Experience with Sprinklr and native publishing to social media platforms
- Able to work according to Pacific Standard Time (PST)
