Job Title: Social Media Community Manager
Client Location: Remote; Virtual; Houston or CT preferred
Starting: ASAP
Salary/Pay Rate: $30-38/hr
Hours: Part-time
Duration: Freelance, ongoing
Job Description:
As a leading brand in the automotive lubricants industry, our client is dedicated to providing high-quality products that help keep engines running smoothly. Their mission is to empower drivers to get the most out of their vehicles while promoting sustainability and innovation in automotive care.
Position Overview
Our client is seeking a passionate and dynamic Social Media Community Manager to join their marketing team. The ideal candidate will be responsible for cultivating and managing the online community for the brand, enhancing customer engagement, and driving brand loyalty through social media platforms. You will be the voice of the brand, interacting with audiences and helping to create a vibrant online presence that reflects their values.
Key Responsibilities:
- Community Engagement: Foster relationships with the online community by responding to comments, messages, and reviews in a timely and engaging manner.
- Content Creation: Develop and curate engaging content tailored to audiences across various platforms, including Facebook, Instagram, Twitter, and TikTok + understands social trends and can quickly react/participate in them.
- Social Media Strategy: Collaborate with the Marketing team to create and implement social media strategies that align with brand goals and drive community growth.
- Monitoring and Analytics: Track and analyze community engagement metrics, providing insights and recommendations for improvement to enhance brand visibility and customer satisfaction.
- Brand Advocacy: Identify and engage with brand advocates and influencers to amplify our client's message and reach new audiences.
- Crisis Management: Proactively address any negative feedback or community issues, ensuring a positive brand reputation online.
- Collaboration: Work closely with other teams, such as Brand, Influencer and Sponsorship, to ensure a consistent brand voice and seamless customer experience.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management or community management, preferably within the automotive or consumer goods industries.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Proven ability to create engaging content and connect with diverse audiences.
- Strong analytical skills and experience using social media analytics tools.
- Creative mindset with a passion for storytelling and brand building.
- Ability to work collaboratively in a fast-paced environment.
