Freelance Social Media Manager, TikTok specialist

KARENO LLC • Part-time • Dallas, Texas, United States • $20 / hour • 2m ago

Job Summary:

We are a vibrant and innovative women's fashion brand dedicated to empowering women through stylish and sustainable fashion. Our mission is to create a community where fashion meets purpose, and we are looking for a passionate and creative individual to join our team as a Freelance Social Media Manager and Marketing Specialist.

The ideal candidate will have a strong background in social media management, relationship management, and graphic design.

Responsibilities:

**Social Media Strategy:**

- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and sales.

- Identify target audiences and tailor content to resonate with them.

**Content Creation:**

- Create, curate, and manage all published content (images, video, written) across social media platforms including Instagram, Facebook, Pinterest, and TikTok.
- Conduct thorough research to identify the most effective social media channels for our target audience.
- Collaborate with the design team to produce high-quality visuals that align with the brand’s aesthetic.

**Community Management:**

- Engage with followers, respond to comments and messages in a timely manner, and foster a sense of community.

- Monitor and report on feedback and online reviews.
- Utilize social media analytics tools to track engagement and adjust our strategy accordingly.
- Stay up-to-date with the latest social media trends, best practices, and platform updates.

**Campaign Management:**

- Plan and execute social media campaigns, including promotions, contests, and product launches.

- Track and analyze campaign performance to optimize future efforts.
- Utilize Adobe Creative Suite, including Adobe Illustrator, to create visually appealing graphics and designs.

**Influencer Partnerships:**

- Identify and collaborate with influencers and brand ambassadors to expand reach and credibility.

- Manage influencer relationships and track the effectiveness of influencer campaigns.

**Qualifications:**

- Proven experience as a Social Media Manager or similar role, preferably in the fashion industry.

- Strong understanding of social media platforms, trends, and best practices.

- Excellent written and verbal communication skills.

- Creative mindset with a keen eye for aesthetics and detail.

- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).

- Proficiency in graphic design and the ability to create visually appealing content.

- Ability to work independently and manage multiple projects simultaneously.

- Passion for fashion and a deep understanding of the women’s fashion market.