This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners.
Location: Santa Clara (Hybrid 3X week)
Duration: 12 Months
Role Overview
We are seeking a highly organized, data-savvy Marketing Specialist and Analyst for a contract engagement to bridge the gap between campaign execution and data-driven insights. In this hybrid role, you will be responsible for executing Account-Based Marketing (ABM) programs, supporting regional field marketing activations, managing end-to-end marketing data workflows, and analyzing and delivering actionable reporting that drives pipeline generation.
The ideal candidate blends operational rigor with an analytical mindset—comfortable handling lead list uploads, deep data querying, and campaign logistics while working closely with cross-functional and regional teams.
Core Responsibilities
- ABM Activation and Performance Reporting
- Execute, coordinate, and monitor multi-channel Account-Based Marketing (ABM) campaigns targeting strategic, high-value enterprise accounts.
- Work intimately within Demandbase and internal data systems to evaluate account lists, track intent signals, monitor account engagement, and push audience segments to active marketing channels.
- Deliver comprehensive ABM reporting, tracking engagement velocity, account progression, and pipeline contribution to inform marketing and sales strategies.
- Marketing Data Management and Reporting
- Facilitates the operational ingestion, enrichment, and hygiene of marketing data across systems (CRM, marketing automation, and analytics tools).
- Oversee the regional end-to-end lead list process: scrub, standardize, de-duplicate, format, and upload lead lists from field events, executive roundtables, third-party sponsorships, and digital campaigns.
- Monitor NAM Field SFDC campaign hygiene for optimal attribution and reporting.
- Deep Reporting, Querying and Pipeline Analysis
- Conduct deep-dive performance analysis to measure marketing attribution, conversion rates, and ROI across ABM, digital, and event activations.
- Facilitate and maintain reporting dashboards and visualization models for marketing leadership, regional field leads, and executive stakeholders.
- Regional Field Marketing Support and Pipeline Generation
- Partner closely with various regional marketing teams to operationalize and activate field marketing programs designed to accelerate pipeline.
- Provide operational support for regional programs, CXO hospitality experiences, and third-party sponsorships, including registration management, attendee tracking, and fast post-event lead processing.
- Ensure regional field teams have the data, list targeting, and sales enablement materials necessary to maximize local campaign follow-up and conversion.
- Daily Operations and Cross-Functional Coordination
- Manage daily marketing operations support, troubleshooting tracking discrepancies, campaign setup issues, and tool sync errors.
- Serve as an operational and analytical liaison connecting Regional Field Marketing, Demand Generation, Sales Operations, and Strategic Sales teams.
- Document and refine operational processes for list uploads, campaign tagging, and reporting cadence to ensure team-wide alignment and efficiency.
- TechTarget Priority Engine
- Analyze TechTarget reporting to track lead volume, proactively address pipeline gaps, and measure direct impact on revenue.
- Serve as the field internal subject matter expert for TechTarget's back-end operations working closely with key operational members, ensuring seamless data integration and accurate tracking across all demand generation campaigns.
- Facilitate ongoing operational alignment across teams, master tracker updates, secure and refresh Target Account Lists (TALs) quarterly, partner with TechTarget to adjust strategies based on shifting business priorities, deliver monthly executive summaries to key stakeholders, and coordinate the yearly program structure and set up.
Qualifications & Skills
- Experience: 4–6+ years of combined experience in B2B marketing operations, marketing analysis, ABM execution, or campaign management within a fast-paced tech environment.
- Data and Analytics Fluency: Exceptionally data-savvy with hands-on experience in building insightful marketing reports.
- Tool Proficiency:
- Advanced, hands-on experience with Demandbase (or comparable ABM/intent platforms).
- Proficiency with Salesforce (SFDC), Tableau and reporting tools and Marketo
- Advanced Google Workspace / Excel skills (pivot tables, complex formulas, data transformation, and hygiene).
- Operational Execution: Proven track record in lead lifecycle management, list upload workflows, data hygiene best practices, and campaign operational support.
- Cross-Functional Collaboration: Strong interpersonal skills with experience supporting distributed or regional field marketing teams and collaborating with sales stakeholders.
- Executive Polish and Agility: Strong written and verbal communication skills; comfortable presenting data clearly to stakeholders, coupled with a hands-on, proactive problem-solving mindset.
Education
- Bachelor’s Degree in Marketing, Business Analytics, Data Analytics, Communications, or a related discipline.
Compensation
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer, this is the pay range that Magnit reasonably expects to pay for this position: $50/hour - $54/hour. Please note that the compensation information in this posting reflects the hourly wage only and does not include benefits. Magnit offers Medical, Dental, Vision and 401K. Magnit is not able to provide assistance to candidates requiring C2C or visa sponsorship for this position.
Information About Palo Alto Networks
At Palo Alto Networks®, everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
