Head of Content & Founder Brands
APN | Athlete Performance Nutrition
Location: Miami / Palm Beach, Florida, USA
Engagement: Independent Contractor | Ongoing Collaboration
Working Arrangement: Hybrid, with regular in-person content production
We're building something big. And we're looking for someone to help tell the story.
At Athlete Performance Nutrition (APN), we're building the next generation of sport-specific hydration and fueling, starting with golf.
Founded by former Division I college golfers and backed by leading professional athletes and investors, we're on a mission to give every athlete the opportunity to perform their best.
As we enter our next phase of growth, we're looking for an exceptional Head of Content to take ownership of our organic content strategy, support building our founders personal brands, and help turn APN into one of the most recognizable and exciting brands in the sports and wellness space.
We're looking for someone who lives and breathes content. Someone with exceptional creative instincts who understands what makes people stop scrolling, can turn ideas into compelling stories, and isn't afraid to step in front of the camera themselves.
Think founder-led storytelling, behind-the-scenes content, entertaining challenges, personality-driven videos, and building a brand in public.
What you'll be doing
- Own our creative strategy: Develop and execute an ambitious organic content strategy across Instagram, TikTok, YouTube and LinkedIn.
- Build our founders' personal brands: Work directly with our founders to capture their journeys, personalities, ideas and experiences, turning them into highly engaging content.
- Create content yourself: Ideate, script, film and direct content. You'll be equally comfortable behind the camera and appearing on camera when the concept calls for it.
- Develop viral content formats: Create recurring series, storytelling concepts, golf challenges and entertaining content that can scale across platforms.
- Collaborate with leading athletes and creators: Work with professional golfers, creators and personalities to produce compelling collaborations.
- Build our creator ecosystem: Help develop an ambassador, UGC and affiliate network that continuously generates authentic content for APN.
- Lead content production and distribution: Work closely with our videographers, editors and marketing team to ensure a consistent output of high-quality content.
- Drive measurable growth: Use audience insights, experimentation and performance data to turn content into followers, community and ultimately customers.
Who we're looking for
You have a strong understanding of modern social media, exceptional creative taste, and a genuine passion for storytelling.
You know how to make content feel authentic, entertaining and relevant rather than overly polished or corporate.
You're comfortable working closely with founders, challenging ideas, bringing your own creative perspective and taking ownership from concept to publication.
You have a proven ability to create engaging organic content, whether through your own channels, personal brands or companies you've worked with.
You're confident communicating, interviewing people and appearing on camera.
An understanding of golf, sports, performance, health and wellness would be a major advantage.
You're based in the Miami / Palm Beach area or willing to relocate, and excited about working closely with our team in person.
Most importantly, you're proactive, ambitious, resourceful and excited about helping build something from an early stage.
We care far more about your creativity, execution and portfolio than the number of years on your CV.
Why join APN?
You'll have the opportunity to shape the creative identity of a growing international sports brand from an early stage.
You'll work directly with our founders, professional athletes and creators, with significant creative freedom and the opportunity to bring your own ideas to life.
We're building an environment where we move quickly, experiment constantly and give talented people the ownership to make a real impact.
If you love creating content, building personal brands, and turning ambitious ideas into reality, we'd love to hear from you.
How to apply
Apply through LinkedIn and include:
- Founder led Brands you like
- Content you´ve created for yourself and for others
- Three ideas you'd love to bring to life at APN
- How you would structure your first 30 days
We're looking for someone who wants to create, not just manage content.
APN — Perform Your Best.
