Fresh Start (Wakefield, MA) is hiring a Social Media Accounts Manager to run the daily operation of our social accounts and the accounts of a high-profile principal with a combined following in excess of 12 million. Seeking someone who is motivated to help continue to scale an existing brand and mission!
About Fresh Start
Fresh Start exists to turn attention into help for real people. We work directly with individuals struggling with addiction and homelessness, connect them to detox, treatment, housing, and the essentials they need to start over, and fund those placements through community contributions, mentors, and partnerships built around the Fresh Start Card program.
The work is real and it is public. Our team is in the field, in treatment centers, and in the community every week, and our social media is how that work reaches people: how someone in crisis finds out help exists, how a contributor decides to give monthly, and how partners and press find us. Nothing we post is filler. Every story told well moves a real person closer to getting help.
In addition to the Fresh Start company accounts, this role assists in managing the accounts of a high-profile principal with a combined following in excess of 12 million across platforms. This means high visibility, high volume, and high standards. It also means your work is seen by millions of people every month.
What You Will Do
- Community engagement: Reply to comments daily, welcome new followers, surface requests for help to our case manager, and escalate anything sensitive or newsworthy.
- Direct messages and inbox: Monitor and respond to direct messages and email every day, triaging requests for help, partnership, press, and contributions, and routing them to the right person without delay.
- Content production: Capture, create, edit, and schedule content, including filming on site and at events, and keep an organized content library and posting calendar.
- Lead identification: Spot qualified partnership, sponsorship, brand, media, and recurring contributor opportunities coming into the accounts, log them in our CRM the same business day, and flag them for our Growth and Partnerships Manager to pursue.
- Campaign support: Build launch assets, posting schedules, story and feed coverage, and engagement pushes for new fundraising campaigns, then report on how they performed.
- Analytics and reporting: Track reach, engagement, follower growth, and message volume, and report weekly on trends and what you plan to change.
- Brand adherence: Keep everything within our brand standards and use only music, footage, and imagery we have the right to use.
Who We Are Looking For
- Proven hands-on experience managing social media accounts, ideally including a personal brand or creator account, not only company pages.
- Strong short form video instincts: you can shoot, edit, caption, and publish on your own.
- Excellent written communication and judgment in direct messages and comments, including with people in crisis.
- Fast, organized, and reliable, with the discipline to hit daily response minimums without being chased.
- Comfortable on camera when the story calls for it is a plus.
- Discretion and maturity. You will see sensitive client situations and confidentiality is absolute.
- Genuine interest in recovery, mental health, and community work. This is mission driven work first.
- Reliable transportation for local filming, events, and in office days in Wakefield, MA.
Nice To Have
- Experience with an account or brand above 500,000 followers.
- Familiarity with DJI Studio.
- Paid social, influencer, or brand partnership exposure.
- CRM experience and comfort using AI tools to screen inbound messages.
- Photography, graphic design, or podcast or livestream production skills.
Compensation & What We Offer
- Pay: $20.00 to $35.00 per hour, depending on experience, qualifications, and performance.
- Schedule: Part time, 20 to 30 hours per week, in office during standard operating hours, with field days for filming, events, and media planned in advance.
- Location: Wakefield, MA (in office and on location for content).
- Growth: Direct exposure to the founder and executive team, a role with real ownership from day one, and pay that moves with performance.
- Impact: Work that visibly changes lives. You will meet the people your content helped fund.
How To Apply
Apply ONLY on our website via the link: freshstartcard.com/apply
When applying, be sure to include a link to accounts, your portfolio, or content you have personally run or created.
This role may involve some work in front of the camera, so it's a plus if you're comfortable with that.
Fresh Start is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.
Pay: $20.00 - $35.00 per hour
Expected hours: 20.0 - 30.0 per week
Application Question(s):
- Please provide links to accounts, a portfolio or content you have personally run or created.
- Work Location: In office/on location
